Südwestrundfunk, shortened to SWR, is a regional public broadcasting corporation serving the southwest of Germany, specifically the federal states of Baden-Württemberg and Rhineland-Palatinate. The corporation has main offices in three cities: Stuttgart, Baden-Baden and Mainz, with the director's office being in Stuttgart. It is a part of the ARD consortium.

Lörrach is a city in southwest Germany, in the valley of the Wiese, close to the French and the Swiss borders. It is the district seat of the district of Lörrach in Baden-Württemberg. It is the home of a number of large employers, including the Milka chocolate factory owned by Mondelez International. The city population has grown over the last century, with only 10,794 in 1905, it has now increased its population to 49,382.