An SNL Digital Short is one in a series of comedic and often musical video shorts created for NBC's Saturday Night Live. The origin of the Digital Short brand is credited to staff writer Adam McKay, who created content for the show in collaboration with SNL hosts, writers, and cast members. The popularity of these segments exploded following the addition of The Lonely Island to the show, and it is to them that credit is given for ushering SNL "into the age of digital online content in a time when it needed to tap into that relevance more than ever." The Lonely Island's digital shorts were originally recorded with consumer grade digital video cameras and edited on personal computers. It is typical for the show's hosts and musical guests to take part in that week's Digital Short, and several shorts have included appearances by celebrities who were not scheduled to appear in any of that episode's live sketches.
Samberg in The Shooting.
Adam McKay is an American screenwriter, producer, and director. McKay began his career as a head writer for the NBC sketch comedy show Saturday Night Live (SNL) from 1995 to 2001. Following his departure from SNL, he rose to fame in the 2000s for his collaborations with comedian Will Ferrell and co-wrote his comedy films Anchorman (2004), Talladega Nights (2006), Step Brothers (2008), and The Other Guys (2010). Ferrell and McKay later co-wrote and co-produced many television series and films, with McKay himself co-producing their website Funny or Die through their company, Gary Sanchez Productions.
McKay in 2019
McKay at the Hollywood premiere of Ant-Man in June 2015
McKay at the Australian premiere of Anchorman 2 in November 2012