Samuel M. Raimi is an American film director, screenwriter and producer. He is best known for directing the first three films in the Evil Dead franchise (1981–present) and the Spider-Man trilogy (2002–2007). He also directed the superhero movie Darkman (1990), the revisionist western The Quick and the Dead (1995), the neo-noir crime thriller A Simple Plan (1998), the supernatural thriller The Gift (2000), the supernatural horror Drag Me to Hell (2009), the Disney fantasy Oz the Great and Powerful (2013), and the Marvel Studios film Doctor Strange in the Multiverse of Madness (2022).

Spider-Man in film dates back to 1977, the rights belonging to Marvel until 1999, when Sony bought them for $7 million. He has been Marvel's most successful character in the cinema industry ever since. After selling the Spider-Man motion picture rights to Sony, Marvel eventually founded its own studio, developing the Marvel Cinematic Universe (MCU) based on the characters they still held the rights to. This would change in 2016, when Sony and Disney entered an agreement to include Spider-Man in the MCU. Despite some disagreements pertaining to finances and merchandising between the two parties, the agreement proved a successful endeavor for both companies. The following two Avengers sequels, finally with Spider-Man, crossed the $2 billion mark at worldwide box office for the first time. Meanwhile, Sony in association with Marvel launched the Sony's Spider-Man Universe (SSU), with Sony entering a 3 billion-dollar streaming agreement with Netflix and Disney.