Samuel Finley Brown Morse
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Samuel Finley Brown Morse was an American environmental conservationist and the developer of Pebble Beach. He was known as the Duke of Del Monte and ran his company from 1919 until his death in 1969.
Duke of Del Monte
Pacific Improvement Company
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The Pacific Improvement Company was a large holding company in California and an affiliate of the Southern Pacific Railroad. It was formed in 1878, by the Big Four, who were influential businessmen, p
Samuel Finley Brown Morse
…for W. H. Crocker. During his first years in California, he and his family visited Monterey for the first time. In 1916, Morse was made manager of the Pacific Improvement Company, in charge of liquidating many of their assets. He formed his own company, Del Monte Properties, in 1919, in order to acquire these assets. Funded by…
Pacific Improvement Company Sign (1881).
Hotel Del Monte built by the Pacific Improvement Company.