Santa Pola is a coastal town located in the comarca of Baix Vinalopó in the Valencian Community, Spain, by the Mediterranean Sea. It has an area of 58.6 km2 (23 sq mi) and has a population of 36,174 inhabitants of whom 6,000 are residents of the nearby town of Gran Alacant.

The Baix Vinalopó is a comarca in the province of Alicante. It is bordered by the comarques of Vinalopó Mitjà and Alacantí on the north and Vega Baja del Segura on the south. Its capital is the city of Elche/Elx, with a population of 232,517 in 2019. The other major towns in the comarca are Crevillent/Crevillente and Santa Pola.