Saugeen Shores is a town in Bruce County, Ontario, Canada, formed in 1998. In addition to the two main population centres of Southampton and Port Elgin, the town includes a portion of the village of Burgoyne and the North Bruce area, straddling the municipal eastern and southern boundary respectively. In 2016, the permanent population of Saugeen Shores was 13,715, in a land area of 171.05 square kilometres (66.04 sq mi).

Bruce County is a county in Southwestern Ontario, Canada. It has eight lower-tier municipalities with a total 2016 population of 66,491. It is named for James Bruce, 8th Earl of Elgin and 12th Earl of Kincardine, the sixth Governor General of the Province of Canada. The Bruce name is also linked to the Bruce Trail and the Bruce Peninsula.