James Morgan "Jimmy" McGill, better known by his business name Saul Goodman, is a fictional character created by Vince Gilligan and Peter Gould and portrayed by Bob Odenkirk in the television franchise Breaking Bad. He appears as a major character in Breaking Bad (2008–2013) and as the titular protagonist of its spin-off Better Call Saul (2015–2022).

George Vincent Gilligan Jr. is an American screenwriter, producer, and director. He is the creator, primary writer, executive producer, and occasional director of the AMC crime drama series Breaking Bad (2008–2013) and its spin-off prequel series Better Call Saul (2015–2022). He also wrote, directed, and produced the Breaking Bad sequel film El Camino (2019).