The Schwinn Bicycle Company is an American company that develops, manufactures and markets bicycles under the eponymous brand name. The company was originally founded by Ignaz Schwinn (1860–1948) in Chicago in 1895. It became the dominant manufacturer of American bicycles through most of the 20th century. Schwinn first declared bankruptcy in 1992, in 2001 Schwinn went bankrupt again and was purchased by Pacific Cycle, now owned by the Dutch conglomerate, Pon Holdings.

Pacific Cycle, Inc., is an American division of Dutch conglomerate Pon Holdings that imports and distributes bicycles. It was founded in 1977 by Chris Hornung. The company pioneered the sourcing of bicycles from the Far East for distribution in the U.S., developing relationships with suppliers primarily in Taiwan and China. The company now owns several well known bicycle brands as well as diversifying into bicycle accessories and other types of children's play equipment. Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world. In 2006, Chris Hornung left Pacific Cycle leaving President Jeff Frehner in control. Alice Tillett has been the President of Pacific Cycle since 2008.