The Seagram Company Ltd. was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage lines in the world.
Original Seagram Distillery buildings in Waterloo, now converted to residential condominiums, Seagram Lofts, at 5 Father David Bauer Drive
Truck advertising the Seagram's Escapes brand of ready-to-drink alcoholic beverages
The Seagram Building in New York
Canadian whisky is a type of whisky produced in Canada. Most Canadian whiskies are blended multi-grain liquors containing a large percentage of corn spirits, and are typically lighter and smoother than other whisky styles. When Canadian distillers began adding small amounts of highly-flavourful rye grain to their mashes, people began demanding this new rye-flavoured whisky, referring to it simply as "rye". Today, as for the past two centuries, the terms "rye whisky" and "Canadian whisky" are used interchangeably in Canada and refer to exactly the same product, which generally is made with only a small amount of rye grain.
A variety of Canadian whiskies
The Gooderham and Worts buildings, c. 19th century. In the 1860s, the distillery became the world's largest producer of whisky.
Harry Hatch was a Canadian industrialist, who consolidated several Canadian distilleries in the early 20th century.
Signage for the Gimli plant in Gimli, Manitoba. The distillery was built in 1969 for use by Seagram.
