Searching for Sugar Man is a 2012 documentary film about a South African cultural phenomenon, written and directed by Malik Bendjelloul, which details the efforts in the late 1990s of two Cape Town fans, Stephen "Sugar" Segerman and Craig Bartholomew Strydom, to find out whether the rumoured death of American musician Sixto Rodriguez was true and, if not, to discover what had become of him. Rodriguez's music, which had never achieved success in his home country of the United States, had become very popular in South Africa, although little was known about him there.
US theatrical release poster
Malik Bendjelloul was a Swedish documentary filmmaker, journalist and actor. He directed the 2012 documentary Searching for Sugar Man, which won an Academy Award and a BAFTA Award.
Bendjelloul at the 2012 Deauville American Film Festival