SegaWorld London was an indoor theme park located inside the London Trocadero in London, England. The venue opened up in September 1996 and operated as a joint-venture between Chorion, the owners of the Trocadero, and Sega. At 110,000 square feet, it was claimed to be the largest indoor theme park in the world. It was Sega's flagship venue in Europe and the first Sega theme park outside of Japan.

VR-1 is a virtual reality amusement park attraction released by Sega. Installed publicly for the first time in July 1994 at the opening of the original Joypolis indoor theme park, Yokohama Joypolis, it represented the culmination of Sega's Japanese AM teams and the Virtuality Group's collaborative developments in the field of VR. In 1996 and 1997, respectively, it was also installed at SegaWorld London and Sega World Sydney.