Sejong University is a private university located in Seoul, South Korea known for its standing in hospitality and tourism management, dancing, animation and rhythmic gymnastics. Founded as the Kyung Sung Humanities Institute, it was renamed in 1978 to its present name in honor of Sejong the Great, the fourth king of the Joseon Dynasty and overseer of the creation of the Korean alphabet Hangul.

Kim Chung-ha, known mononymously as Chungha, is a South Korean pop singer, dancer and choreographer. She finished fourth in Mnet's girl group survival show Produce 101, becoming a member of the resulting girl group I.O.I. Following the dissolution of I.O.I in 2017, Chungha debuted as a solo artist with the extended play Hands on Me.