Serbia participated in the Eurovision Song Contest 2008 with the song "Oro" written by Željko Joksimović and Dejan Ivanović. The song was performed by Jelena Tomašević featuring Bora Dugić. In addition to participating in the contest, the Serbian national broadcaster, Radio Television of Serbia (RTS) also hosted the Eurovision Song Contest after winning the competition in 2007 with the song "Molitva" performed by Marija Šerifović. RTS organised the national final Beovizija 2008 in order to select the Serbian entry for the 2008 contest in Belgrade. The national final consisted of two shows: a semi-final and a final on 9 and 10 March 2008, respectively. Twenty entries competed in the semi-final where the top ten qualified to the final following the combination of votes from a three-member jury panel and a public televote. The ten qualifiers competed in the final which resulted in "Oro" performed by Jelena Tomašević featuring Bora Dugić as the winner following the combination of votes from a three-member jury panel and a public televote.

Željko Joksimović is a Serbian vocalist, composer, songwriter, multi-instrumentalist and producer. He plays 12 different musical instruments including accordion, piano, guitar and drums. Joksimović is multi-lingual, being fluent in Greek, English, Russian, Polish and French as well as his native Serbian.