Serotta is an American bicycle builder located in Saratoga Springs, New York. Named after founder Ben Serotta, the company was founded in 1972.
Serotta
The 7-Eleven Cycling Team, later the Motorola Cycling Team, was a professional cycling team founded in the U.S. in 1981 by Jim Ochowicz, a former U.S. Olympic cyclist. The team lasted 16 years, under the sponsorship of 7-Eleven through 1990 and then Motorola from 1990 through 1996. From 1989 to 1996 it rode on Eddy Merckx bikes.
Davis Phinney, Team 7-Eleven rider, corners on Greg LeMond's left during the Fisherman's Wharf Criterium stage of the 1986 Coors Classic in San Francisco, CA.