Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.
Services include a wide range of commercial and not-for-profit transactions including personal services, professional services, entertainment and leisure services.
Search goods possess qualities that can be evaluated prior to consumption through direct inspection of the merchandise.
Consumers are often nervous about air travel. Although the risk of a negative outcome is low, the severity of consequences is high in the event of a service failure.
Standardisation, sometimes called the McDonald's approach, helps to reduce perceived risk because consumers can rely on a known product and quality.
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands.
Personal selling: Young female beer sellers admonish the photographer that he also has to buy some, Tireli market, Mali 1989
