Shinhwa is a South Korean six-member boy band based in Seoul, composed of Eric Mun, Lee Min-woo, Kim Dong-wan, Shin Hye-sung, Jun Jin, and Andy Lee. Launched by SM Entertainment on March 24, 1998, the group signed with Good Entertainment in 2004 before creating their Shinhwa Company to manage their career as a band. The band struggled initially with their first album before finding commercial success with their sophomore album T.O.P.. When their contract with SM Entertainment expired in July 2003, all six members signed with Good Entertainment and assumed creative control with the release of Brand New. That same year, members began to pursue individual careers.

A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Many boy bands dance as well as sing, usually giving highly choreographed performances. South Korean boy bands usually also have designated rappers.