Shinhwa is a South Korean six-member boy band based in Seoul, composed of Eric Mun, Lee Min-woo, Kim Dong-wan, Shin Hye-sung, Jun Jin, and Andy Lee. Launched by SM Entertainment on March 24, 1998, the group signed with Good Entertainment in 2004 before creating their Shinhwa Company to manage their career as a band. The band struggled initially with their first album before finding commercial success with their sophomore album T.O.P.. When their contract with SM Entertainment expired in July 2003, all six members signed with Good Entertainment and assumed creative control with the release of Brand New. That same year, members began to pursue individual careers.

SM Entertainment Co., Ltd. is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the careers of many K-pop stars garnering huge global fanbases. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. SM Entertainment is known for having led the worldwide K-pop phenomenon and the musical side of "Hallyu", also known as the "Korean Wave", with early overseas successes such as H.O.T., S.E.S. and BoA.