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Shipley, West Yorkshire

Shipley is a commuter suburb and small town in the City of Bradford, West Yorkshire, England, by the River Aire and the Leeds and Liverpool Canal, north of Bradford. The population of the Shipley ward on Bradford City Council taken at the 2011 Census was 15,483. Before 1974 Shipley was an urban district in the West Riding of Yorkshire; the town forms a continuous urban area with Bradford. It has a population of 28,162; the place-name'Shipley' derives from two words - the Old English scīp and lēah meaning either "a forest, glade, clearing" or "a pasture, meadow". It has therefore been variously defined as "forest clearing used for sheep" or "sheep field". Shipley appears to have first been settled in the late Bronze Age and is mentioned in the Domesday Book of 1086, in the form Scipelei, its early history relies on the records of a succession of Lords of the Manor, not all of whom were in permanent residence. The rolls of the manor court have been missing since the 18th century, leaving the records incomplete.

In the 12th century,'Adam, son of Peter', an early Lord of the Manor, granted grazing and iron ore mining rights to the monks of Rievaulx Abbey. Through the Middle Ages the Lords were the'Earls of Ormande' the Irish Earls of Ormond, followed by the Gascoigne family. In 1495, Rosamund Gascoigne, a daughter of one of the William Gascoignes who held the title, married Robert Rawson, thought to be related to the Rawson family of Bradford, after whom one of the city's markets is named, their son, married a cousin, Agnes Gascoigne, through the marriage the Rawson family inherited the manor in 1570. The Rawsons lived on the site of the current town hall; the manor estates extended to Northcliff. The family had interests in Halifax and moved there in the early 18th century, retaining their Shipley estates until the last male heir died in 1745. By the 19th century the Rawson estates and those of the Fields, another prominent land-owning family, had become the property of the Earl of Rosse who had extensive holdings in Heaton.

His legacy has endured in the name of a public house on the main Bradford to Keighley road, Rossefield School in Heaton. Of the lower orders at this time not much is known, but there was relief housing offered at the town's expense near Crowghyll. Shipley was shaped by the Industrial Revolution and, in particular, the growth of the textile industry. Textile manufacture dates from pre-industrial times; as the place name indicates, Shipley had a history as sheep grazing land, so wool was plentiful, the River Aire was a ready source of water for powering water mills and cleaning processes. There was a fulling mill in Shipley by 1500 and two more by 1559. Another mill was built by the Dixon family on the banks of the Aire in 1635. New Mill on the far side of Hirst Wood was built in the 1740s and by the late 18th century between 9,000 and 10,000 pieces of broadcloth were being fulled annually at Shipley's mills. Much work was undertaken in workers' cottages. Home workshops were once a common sight along the River Aire and had external flights of steps.

Examples can be seen in the cottages at Jane Hills along the canal in Saltaire. The industrial era ended cottage industry. Providence Mill, one of the first steam-driven mills was built for Denby Bros. in 1796. Other spinning mills followed, including Ashley Mill, Prospect Mill, Red Beck Mill on Heaton Beck, Well Croft Mill and Whiting Mill on Briggate; the smaller mills gave way to larger premises which could combine all the processes of worsted production on one site. The first was Joseph Hargreaves' Airedale Mills, Salts Mill, an enlarged Well Croft Mill and Victoria Mills near the canal... Hargreaves employed 1,250, Salt 2,500 and by 1876 total employment in the mills was 6,900; the growth in textile production stimulated the growth of associated supply industries. Other local employers included loom makers and Crabtree, WP Butterfield's galvanised containers and J. Parkinson and Sons machine tool makers; the other major effect of industrialisation was the vast expansion in housing stock. Titus Salt's Saltaire is an example of a model village, Hargreaves had cottages built for his workers around the town centre and his mill.

He built 92 back-to-back houses along Market Street and Central Avenue in an area which came to be called Hargreaves Square or The Square. The houses were built by filling in the old courtyards; the population of the township grew from 1,214 in 1822 to just over 3,000 in 1851 to 10,000 by 1869. It was the landowning families—the Rosses, the Crompton-Stansfields and the Wainmans—took advantage of the demand for housing by selling their less productive land on Low Moor and High Moor. Houses for the better off were built in Hall Royd in the 1840s, 1850s and 1860s. Kirkgate was lined with villas from the 1860s. Middle-class houses were built in the Nab Moorhead districts. In 1870 a tranche of land in Moorhead was sold by the Countess of Rosse to build five streets of terraces; the public house on Saltaire Roundabout that bears her name dates from that time. The decline of the textile industry saw the demolition of many mills, only Salts Mill and Victoria Mills remain and have been converted to other uses.

Of more concern in the immediate post-war period was the deteriorating housing stock. In the 1950s, the back-to-backs of Hargreaves' Square were condemned as slums and the site redeveloped; the redevelopment removed several h

Visual marketing

Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject applies to businesses such as fashion and design; as a key component of modern marketing, visual marketing focuses on studying and analyzing how images can be used to make objects the center of visual communication. The intent is that the product and its visual communication therefore become strategically linked and inseparable and their fusion is what reaches out to people, engages them and defines their choices. Not to be confused with visual merchandising, one of its facets and more about retail spaces. Once inside, merchandising takes over—affecting placement of products, display materials and employee staffing. Harnessing the power of images and visuals can make a marketing plan more powerful and more memorable. Images — when done deftly – can turn concepts and intangible things into something more concrete influencing the perception of the intended viewer.

That helps people envision a brand and its message in their mind’s eye — and remember it when it comes time to buy. Visual marketing can be a part of every aspect of the Communication Mix. Marketing persuades consumer's buying behaviour and Visual Marketing enhances that by factors of recall and identity. Growing trends in the usage of picture based websites and social networking platforms like Pinterest, Tumblr, Timeline feature of Facebook justifies the fact that people want to believe what they see, therefore, need for Visual Marketing. Visual marketing includes all visual cues like logo, sales tools, uniforms, right to your Advertisements, Informational DVDs, everything that meets the Public Eye; the roots of this way of interpreting objects lie in Susan Sontag’s essay Notes on "Camp", written back in the 1960s. As it developed, visual marketing highlighted the masking of an object, which instead of just being a product, turns into the star of its own'production", so it changes from itself into something else, at the precise moment it enters the market.

According to Paolo Schianchi and designer, an Italian visual marketing academic:“ Objects are: real, as what we see. So, this branch " acts on several levels of the design of an object: the idea. In the words of Umberto Galimberti, Italian philosopher and psychoanalyst " Even when there is no lack of money, the desire – now defined by fashion – does not refer so much to objects as to the myths surrounding them, the only thing being consumed is the myth itself……"; this concept is taken up again by Gillo Dorfles in his book "Il feticcio quotidiano": " This is why I believe I can say that it is now possible to talk about a new ergonomic standard, not connected to the height of a desk or to the pneumatic quality of padding but to the creation of that “mythical image” that a design object must present if it is right for the purpose it was designed for".. The mythology that covers objects to the point of becoming one with them, is decoded, in this branch through the study of various visual and verbal languages belonging to the groups of interest.

So visual marketing draws the attention away from traditional targets to focus on “...interest groups that are no longer broken down by age, education or any other personal records and social contexts but by type of involvement, whether it be sports, cultural, etc. All these groups contain visual, sound, gesture and formal codes that they refer to and use to communicate... ” So, the expressive group behaviours lie behind the new sub-alphabets whose decoding can be used to create direct marketing methods with the group itself. One of the people inspiring this anthropological approach is Marc Augé, who in his book “Le temps en ruines” notes that: “the world where image is omnipresent requires the reality to be reflected in its image...”. Paolo Schianchi’s research underscored how the act of putting together the image of the reality generated by each interest group is composed of language sets made of words, images and shapes

Hugh Philpott

Hugh Stanley Philpott OBE is a British diplomat who serves as Ambassador to Turkmenistan. Hugh Stanley Philpot began his career at the British Foreign Office in 1980, where he dealt with a wide range of issues, including international security, foreign countries and the Middle East, he served in cities such as Oslo, Baghdad and Muscat. He worked at the UK Department for International Development, responsible for technical support to Russia, as well as the UK Department of Enterprise and Crafts, where he led the British science and innovation network. Since 2015, as ambassador, he headed the British diplomatic mission in Tajikistan. In November 2018, he was appointed British Ambassador to Turkmenistan. September 26, 2019 presented credentials in Turkmenistan. Hugh Stanley Philpott is married to Janine Frederica Philpott. Hugh Philpott, gov.uk Hugh Philpott on Facebook