Seoul, the capital of South Korea, has many shopping areas and markets throughout the city. Famous ones include Myeong-dong, Cheongdam-dong, the Hongdae area, and the Dongdaemun and Namdaemun markets.

Cheongdam-dong (Korean: 청담동) is a ward of Gangnam District in Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expensive real estate in the country. It is known as an upmarket shopping area, with the main shopping street dubbed Cheongdam Fashion Street. Along with Apgujeong's Rodeo Street in Apgujeong-dong and Garosu-gil in Sinsa-dong, which are connected by the main Apgujeong-ro, they are seen as fashionable and trendsetting destinations.