In economics, shrinkflation, also known as package downsizing, weight-out, and price pack architecture is the process of available products shrinking in size or quantity while the prices remain the sa
Toblerone chocolate bar, 2006
2016 Toblerone bar from the United Kingdom with larger gaps between peaks, using 10% less chocolate
Kellogg's shortened and shrank the diameter of the standard tube of Pringles in Australia through the 2010s and 2020s, as they shifted production from the United States to Malaysia. The net weight of each tube was reduced from 165g to 134g, the size of each Pringle was also reduced, and consumers also noticed a blander taste. These changes also coincided with price increases.
Many grocery stores provide unit price information for all products. In this Norwegian grocery store, the price for a bottle of ketchup is displayed in terms of the price paid per package (64.90 kr) as well as the price paid per kilogram (111.90 kr). This allows customers to see how much they will pay and to quickly compare products that have different sizes of packages.
A debasement of coinage is the practice of lowering the intrinsic value of coins, especially when used in connection with commodity money, such as gold or silver coins, while continuing to circulate t
Shrinkflation
…a rational way to deal with inflation and cost increases when customers are highly price-sensitive. Economic definition A parallel to shrinkflation is currency debasement. This graph shows decline in coin silver content over the history of the Roman Empire. Shrinkflation is a rise in the general price level of goods per…
A 16th or 17th century hoard of coin clippings discovered in Derbyshire and recorded in the Portable Antiquities Scheme.
Shears used for coin clipping in the 17th century