Shuhei Yoshida

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Shuhei Yoshida
Shuhei Yoshida from acrofan.jpg
Yoshida in 2013
Born (1964-02-11) February 11, 1964 (age 55)
Other namesgameape2001, yosp
Alma materKyoto University and University of California, Los Angeles
OccupationPresident of SCE Worldwide Studios

Shuhei Yoshida (吉田 修平, Yoshida Shuhei, born February 11, 1964) is a Japanese businessman. He is the President of Sony's Worldwide Studios for Sony Interactive Entertainment. Yoshida is among those responsible for the creation of Sony Computer Entertainment Inc.'s 170-person internal product development team. His internal product development operation includes studios in California (Foster City, San Diego, Santa Monica), as well as in Bend, Oregon, and Salt Lake City, Utah.

Sony Computer Entertainment[edit]

He graduated with a Bachelor of Science degree from the Faculty of Economics at Kyoto University, where he was involved in the corporate strategy group, as well as coordinating the PC business. Yoshida joined Sony Corporation in April 1986.[1]

He later earned his MBA degree at University of California, Los Angeles (UCLA).[when?]

He was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program.[citation needed]

Yoshida has many best-selling titles under his belt, including SCEA's premier online game with voice-enabled headset SOCOM U.S. Navy SEALs, as well as Jak and Daxter, Twisted Metal: Black, and ATV Offroad Fury. In the studio, Yoshida was executive producer for titles including Gran Turismo, Ape Escape, The Legend of Dragoon, and other titles.[citation needed]

In April 2000, he became the Vice President at Sony Computer Entertainment America.[1] In February 2007, he became Senior Vice President at SCE Worldwide Studios USA.[1] In May 2008, he became the President of SCE Worldwide Studios.[1]

In November 2013 Yoshida appeared in the official PlayStation 4 unboxing video.[2][3]

In 2013, Yoshida gained significant popularity due to his largely increased openness, presence with consumers, and the gaming industry around the announcement and the launch of the PlayStation 4; this was mainly achieved by breaking news and frequently answering questions from consumers via his Twitter account, appearing as a guest on various gaming podcasts, and being featured in official PlayStation videos among other things.[citation needed]

External links[edit]


  1. ^ a b c d "Bitsummit". Retrieved 2017-05-13.
  2. ^ Who's this mystery man unboxing PlayStation 4? Wearing leather murder gloves.
  3. ^ The Official PS4 Unboxing Video – PlayStation 4