Sidewalk Labs LLC is an urban planning and infrastructure subsidiary of Google. Its stated goal is to improve urban infrastructure through technological solutions, and tackle issues such as cost of living, efficient transportation and energy usage. The company was headed by Daniel L. Doctoroff, former Deputy Mayor of New York City for economic development and former chief executive of Bloomberg L.P. until 2021. Other notable employees include Craig Nevill-Manning, co-founder of Google's New York office and inventor of Froogle, and Rohit Aggarwala, who served as chief policy officer of the company and is now Commissioner of New York City Department of Environmental Protection. It was originally part of Alphabet Inc., Google's parent company, before being absorbed into Google in 2022 following Doctoroff's departure from the company due to a suspected ALS diagnosis.

Google LLC is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" and is one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the field of AI. Google's parent company, Alphabet Inc. is one of the five Big Tech companies, alongside Amazon, Apple, Meta, and Microsoft.