Silvertone is a brand created and promoted by Sears for its line of consumer electronics and musical instruments from 1916 to 1972.
A Silvertone model 1 and other early Silvertone products.
Image: Silvertone 1480 (Harmony H19 Silhouette)
Image: Silvertone model 319 electric acoustic guitar (1970 1971) by Harmony Guitar Co. MIM PHX
Image: Paulstanleysovreignownedbytxguitarmassacre
Sears, Roebuck and Co., commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. In 2005, the company was bought by the management of the American big box discount chain Kmart, which upon completion of the merger, formed Sears Holdings. Through the 1980s, Sears was the largest retailer in the United States. In 2018, it was the 31st-largest. After several years of declining sales, Sears's parent company filed for Chapter 11 bankruptcy on October 15, 2018. It announced on January 16, 2019, that it had won its bankruptcy auction, and that a reduced number of 425 stores would remain open, including 223 Sears stores.
A Sears store at the Westland Mall in Hialeah, Florida, during liquidation sales in February 2020, with logo used from 2010 to 2019
Richard Warren Sears
Julius Rosenwald
The exterior of the former Sears Merchandise Building Tower, now the John D. and Alexandra C. Nichols Tower