Simca was a French automaker, founded in November 1934 by Fiat S.p.A. and directed from July 1935 to May 1963 by Italian Henri Pigozzi. Simca was affiliated with Fiat and, after Simca bought Ford's French subsidiary, became increasingly controlled by Chrysler. In 1970, Simca became a brand of Chrysler's European business, ending its period as an independent company. Simca disappeared in 1978, when Chrysler divested its European operations to another French automaker, PSA Peugeot Citroën. PSA replaced the Simca brand with Talbot after a short period when some models were badged as Simca-Talbots.

Simca do Brasil was the Brazilian subsidiary of the now defunct French automaker Simca. It started out in the late 1950s assembling the Simca Vedette imported in kit form from France and selling it in three versions, the Chambord, Présidence and Rallye. Later the company manufactured the radically restyled Esplanada with improved engines and, with increasing control by the Chrysler Corporation over the French concern, was taken over with the American car giant becoming its majority shareholder. During its ten years of market presence Simca defended its market share against fierce competition from Volkswagen, Ford, Chevrolet and Willys. The brand disappeared from the Brazilian market in the late 1960s following a strategic decision by its owners Chrysler.