Sky Tonia Ferreira is an American singer-songwriter, model, and actress. As a teenager, Ferreira began uploading videos on Myspace of herself singing songs she had written, which led to her discovery by producers Bloodshy & Avant and a recording contract with Parlophone in 2009. She released her first extended play, As If!, in 2011, which combined elements of electropop and dance music. Ferreira's second EP Ghost (2012), however, incorporated pop with more stripped-down song structures and featured collaborations with Jon Brion and Shirley Manson, as well as the critically acclaimed track "Everything Is Embarrassing", which she composed with Dev Hynes.

Bloodshy & Avant are a Swedish songwriting and production duo consisting of Christian "Bloodshy" Karlsson and Pontus "Avant" Winnberg. They have worked with many prominent artists, including Britney Spears, Kylie Minogue, Ms. Dynamite, Madonna, Jennifer Lopez, Katy Perry, Kelis, Girls' Generation, Christina Milian, Sky Ferreira, Hikaru Utada and BoA. In addition to their production work, Karlsson and Winnberg are also members of the synth-pop group Miike Snow, alongside lead vocalist Andrew Wyatt.