Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group, and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the First Division to break away from the Football League to form the Premier League in 1992.
Pubs which have Sky Sports often display it, such as this one in Chequerfield, Pontefract, West Yorkshire.
Broadcasting of sports events
The broadcasting of sports events is the live coverage of sports as a television program, on radio, and other broadcasting media. It usually involves one and more sports commentators describing events as they happen.
A cameraman from the Olympic Broadcasting Services covering the men's 10 kilometre marathon swim at the 2012 Olympic Games in the Serpentine at Hyde Park.
A camera broadcasting on behalf of broadcaster TRT during a TFF First League match.
Ellen van Dijk filmed from a motor during the 2012 Summer Olympics.
