1.
Food and Drug Administration
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The Food and Drug Administration is a federal agency of the United States Department of Health and Human Services, one of the United States federal executive departments. As of 2017, 3/4th of the FDA budget is funded by the pharmaceutical companies due to the Prescription drug user fee act and these include regulating lasers, cellular phones, condoms and control of disease on products ranging from certain household pets to sperm donation for assisted reproduction. The FDA is led by the Commissioner of Food and Drugs, appointed by the President with the advice, the Commissioner reports to the Secretary of Health and Human Services. Dr. Robert M. Califf, MD is the current commissioner, who took over in February 2016 for Dr. Stephen Ostroff, the FDA has its headquarters in unincorporated White Oak, Maryland. The agency also has 223 field offices and 13 laboratories located throughout the 50 states, the United States Virgin Islands, in 2008, the FDA began to post employees to foreign countries, including China, India, Costa Rica, Chile, Belgium, and the United Kingdom. The site was renamed from the White Oak Naval Surface Warfare Center to the Federal Research Center at White Oak, the first building, the Life Sciences Laboratory, was dedicated and opened with 104 employees on the campus in December 2003. Only one original building from the facility was kept. All other buildings are new construction, the project is slated to be completed by 2017, assuming future Congressional funding While most of the Centers are located in the Washington, D. C. The Office of Regulatory Affairs is considered the eyes and ears of the agency, the Office of Regulatory Affairs is divided into five regions, which are further divided into 20 districts. Districts are based roughly on the divisions of the federal court system. Each district comprises a main office and a number of Resident Posts. ORA also includes the Agencys network of laboratories, which analyze any physical samples taken. Though samples are usually food-related, some laboratories are equipped to analyze drugs, cosmetics, the Office of Criminal Investigations was established in 1991 to investigate criminal cases. Unlike ORA Investigators, OCI Special Agents are armed, and dont focus on aspects of the regulated industries. In many cases, OCI pursues cases involving Title 18 violations, OCI Special Agents often come from other criminal investigations backgrounds, and work closely with the Federal Bureau of Investigation, Assistant Attorney General, and even Interpol. OCI receives cases from a variety of sources—including ORA, local agencies, OCI is a smaller branch, comprising about 200 agents nationwide. The FDA frequently works with federal agencies, including the Department of Agriculture, Drug Enforcement Administration, Customs and Border Protection. Often local and state government agencies also work with the FDA to provide regulatory inspections, the FDA regulates more than US$1 trillion worth of consumer goods, about 25% of consumer expenditures in the United States
2.
Tobacco
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Tobacco is a product prepared from the leaves of the tobacco plant by curing them. The plant is part of the genus Nicotiana and of the Solanaceae family, while more than 70 species of tobacco are known, the chief commercial crop is N. tabacum. The more potent variant N. rustica is also used around the world, Tobacco contains the alkaloid nicotine, which is a stimulant. Dried tobacco leaves are used for smoking in cigarettes, cigars, pipe tobacco. They can be consumed as snuff, chewing tobacco, dipping tobacco. Tobacco use is a factor for many diseases, especially those affecting the heart, liver. In 2008, the World Health Organization named tobacco as the single greatest preventable cause of death. The English word tobacco originates from the Spanish and Portuguese word tabaco, the precise origin of this word is disputed, but it is generally thought to have derived at least in part, from Taino, the Arawakan language of the Caribbean. In Taino, it was said to either a roll of tobacco leaves or to tabago. Tobacco has long used in the Americas, with some cultivation sites in Mexico dating back to 1400–1000 BC. Many Native American tribes have traditionally grown and used tobacco, traditionally, tobacco is seen as a gift from the Creator, with the ceremonial tobacco smoke carrying ones thoughts and prayers to the Creator. Following the arrival of the Europeans to the Americas, tobacco became popular as a trade item. Hernández de Boncalo, Spanish chronicler of the Indies, was the first European to bring seeds to the Old World in 1559 following orders of King Philip II of Spain. These seeds were planted in the outskirts of Toledo, more specifically in a known as Los Cigarrales named after the continuous plagues of cicadas. Before the development of lighter Virginia and white burley strains of tobacco, small quantities were smoked at a time, using a pipe like the midwakh or kiseru or smoking newly invented waterpipes such as the bong or the hookah. The alleged benefits of tobacco also account for its considerable success, Tobacco smoking, chewing, and snuffing became a major industry in Europe and its colonies by 1700. Tobacco has been a major crop in Cuba and in other parts of the Caribbean since the 18th century. In the late 19th century, cigarettes became popular, James Bonsack created a machine that automated cigarette production
3.
Religion
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Religions have sacred histories and narratives, which may be preserved in sacred scriptures, and symbols and holy places, that aim mostly to give a meaning to life. Religions may contain symbolic stories, which are said by followers to be true, that have the side purpose of explaining the origin of life. Traditionally, faith, in addition to reason, has considered a source of religious beliefs. There are an estimated 10,000 distinct religions worldwide, about 84% of the worlds population is affiliated with one of the five largest religions, namely Christianity, Islam, Hinduism, Buddhism or forms of folk religion. With the onset of the modernisation of and the revolution in the western world. The religiously unaffiliated demographic include those who do not identify with any religion, atheists. While the religiously unaffiliated have grown globally, many of the religiously unaffiliated still have various religious beliefs, about 16% of the worlds population is religiously unaffiliated. The study of religion encompasses a variety of academic disciplines, including theology, comparative religion. Theories of religion offer various explanations for the origins and workings of religion, Religion is derived from the Latin religiō, the ultimate origins of which are obscure. One possible interpretation traced to Cicero, connects lego read, i. e. re with lego in the sense of choose, go over again or consider carefully. The medieval usage alternates with order in designating bonded communities like those of monastic orders, we hear of the religion of the Golden Fleece, of a knight of the religion of Avys. In the ancient and medieval world, the etymological Latin root religio was understood as a virtue of worship, never as doctrine, practice. In the Quran, the Arabic word din is often translated as religion in modern translations and it was in the 19th century that the terms Buddhism, Hinduism, Taoism, and Confucianism first emerged. Max Müller characterized many other cultures around the world, including Egypt, Persia, what is called ancient religion today, they would have only called law. Some languages have words that can be translated as religion, but they may use them in a different way. For example, the Sanskrit word dharma, sometimes translated as religion, throughout classical South Asia, the study of law consisted of concepts such as penance through piety and ceremonial as well as practical traditions. Medieval Japan at first had a union between imperial law and universal or Buddha law, but these later became independent sources of power. There is no equivalent of religion in Hebrew, and Judaism does not distinguish clearly between religious, national, racial, or ethnic identities
4.
Scottish Gaelic
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Scottish Gaelic or Scots Gaelic, sometimes also referred to as Gaelic, is a Celtic language native to Scotland. A member of the Goidelic branch of the Celtic languages, Scottish Gaelic, like Modern Irish and Manx, developed out of Middle Irish. The 2011 census of Scotland showed that a total of 57,375 people in Scotland could speak Gaelic at that time, the census results indicate a decline of 1,275 Gaelic speakers from 2001. A total of 87,056 people in 2011 reported having some facility with Gaelic compared to 93,282 people in 2001, only about half of speakers were fully literate in the language. Nevertheless, revival efforts exist and the number of speakers of the language under age 20 has increased, Scottish Gaelic is neither an official language of the European Union nor the United Kingdom. Outside Scotland, a group of dialects collectively known as Canadian Gaelic are spoken in parts of Atlantic Canada, mainly Nova Scotia and Prince Edward Island. In the 2011 census, there were 7,195 total speakers of Gaelic languages in Canada, with 1,365 in Nova Scotia and Prince Edward Island where the responses mainly refer to Scottish Gaelic. About 2,320 Canadians in 2011 also claimed Gaelic languages as their mother tongue, with over 300 in Nova Scotia, aside from Scottish Gaelic, the language may also be referred to simply as Gaelic. In Scotland, the word Gaelic in reference to Scottish Gaelic specifically is pronounced, outside Ireland and Great Britain, Gaelic may refer to the Irish language. Scottish Gaelic should not be confused with Scots, the Middle English-derived language varieties which had come to be spoken in most of the Lowlands of Scotland by the modern era. Prior to the 15th century, these dialects were known as Inglis by its own speakers, from the late 15th century, however, it became increasingly common for such speakers to refer to Scottish Gaelic as Erse and the Lowland vernacular as Scottis. Today, Scottish Gaelic is recognised as a language from Irish. Gaelic in Scotland was mostly confined to Dál Riata until the 8th century, when it began expanding into Pictish areas north of the Firth of Forth, by 900, Pictish appears to have become extinct, completely replaced by Gaelic. An exception might be made for the Northern Isles, however, however, though the Pictish language did not disappear suddenly, a process of Gaelicisation was clearly underway during the reigns of Caustantín and his successors. By a certain point, probably during the 11th century, all the inhabitants of Alba had become fully Gaelicised Scots, by the 10th century, Gaelic had become the dominant language throughout northern and western Scotland, the Gaelo-Pictic Kingdom of Alba. Its spread to southern Scotland, was even and totalizing. Place name analysis suggests dense usage of Gaelic in Galloway and adjoining areas to the north and west as well as in West Lothian, less dense usage is suggested for north Ayrshire, Renfrewshire, the Clyde Valley and eastern Dumfriesshire. In south-eastern Scotland, there is no evidence that Gaelic was ever widely spoken, the area shifted from Cumbric to Old English during its long incorporation into the Anglo-Saxon Kingdom of Northumbria
5.
Rhetoric
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Rhetoric is the art of discourse, wherein a writer or speaker strives to inform, persuade or motivate particular audiences in specific situations. As a subject of study and a productive civic practice. Its best known definition comes from Aristotle, who considers it a counterpart of both logic and politics, and calls it the faculty of observing in any case the available means of persuasion. The five canons of rhetoric, which trace the traditional tasks in designing a persuasive speech, were first codified in classical Rome, invention, arrangement, style, memory, along with grammar and logic, rhetoric is one of the three ancient arts of discourse. From Ancient Greece to the late 19th century, it was a part of Western education. Scholars have debated the scope of rhetoric since ancient times, although some have limited rhetoric to the specific realm of political discourse, many modern scholars liberate it to encompass every aspect of culture. Contemporary studies of rhetoric address a diverse range of domains than was the case in ancient times. Many contemporary approaches treat rhetoric as human communication that includes purposeful, Public relations, lobbying, law, marketing, professional and technical writing, and advertising are modern professions that employ rhetorical practitioners. Because the ancient Greeks highly valued public political participation, rhetoric emerged as a tool to influence politics. Consequently, rhetoric remains associated with its political origins, however, even the original instructors of Western speech—the Sophists—disputed this limited view of rhetoric. According to the Sophists, such as Gorgias, a successful rhetorician could speak convincingly on any topic and this method suggested rhetoric could be a means of communicating any expertise, not just politics. In his Encomium to Helen, Gorgias even applied rhetoric to fiction by seeking for his own pleasure to prove the blamelessness of the mythical Helen of Troy in starting the Trojan War. Looking to another key rhetorical theorist, Plato defined the scope of rhetoric according to his opinions of the art. He criticized the Sophists for using rhetoric as a means of deceit instead of discovering truth, in Gorgias, one of his Socratic Dialogues, Plato defines rhetoric as the persuasion of ignorant masses within the courts and assemblies. Rhetoric, in Platos opinion, is merely a form of flattery and functions similarly to cookery, thus, Plato considered any speech of lengthy prose aimed at flattery as within the scope of rhetoric. Aristotle both redeemed rhetoric from his teacher and narrowed its focus by defining three genres of rhetoric—deliberative, forensic or judicial, and epideictic, when one considers that rhetoric included torture, it is clear that rhetoric cannot be viewed only in academic terms. However, the enthymeme based upon logic was viewed as the basis of rhetoric, however, since the time of Aristotle, logic has changed. For example, Modal logic has undergone a major development that also modifies rhetoric, yet, Aristotle also outlined generic constraints that focused the rhetorical art squarely within the domain of public political practice
6.
Public sphere
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The public sphere is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action. The public sphere can be seen as a theater in modern societies in which participation is enacted through the medium of talk. This new public sphere spanned the public and the private realms and this area is conceptually distinct from the state, it a site for the production and circulation of discourses that can in principle be critical of the state. These distinctions between state apparatuses, economic markets, and democratic associations. are essential to democratic theory, the people themselves came to see the public sphere as a regulatory institution against the authority of the state. The study of the sphere centers on the idea of participatory democracy. Democratic governance rests on the capacity of and opportunity for citizens to engage in enlightened debate, what does it mean that something is public. Jürgen Habermas says, We call events and occasions public when they are open to all and this notion of the public becomes evident in terms such as public health, public education, public opinion or public ownership. They are opposed to the notions of private health, private education, private opinion, the notion of the public is intrinsically connected to the notion of the private. Habermas stresses that the notion of the public is related to the notion of the common, for Hannah Arendt, the public sphere is therefore the common world that gathers us together and yet prevents our falling over each other. Habermas defines the sphere as a society engaged in critical public debate. Conditions of the sphere are according to Habermas, The formation of public opinion All citizens have access. Conference in unrestricted fashion about matters of general interest, which implies freedom from economic, debate over the general rules governing relations. The work is considered the foundation of contemporary public sphere theories. In his historical analysis, Habermas points out three so-called institutional criteria as preconditions for the emergence of the new public sphere, if not realized, it was at least consequential. Discussion within such a public presupposed the problematization of areas that then had not been questioned. The domain of ‘common concern’ which was the object of critical attention remained a preserve in which church. The issues discussed became ‘general’ not merely in their significance, but also in their accessibility, Habermas argued that the bourgeois society cultivated and upheld these criteria. The public sphere was well established in locations including coffee shops and salons, areas of society where various people could gather
7.
Nike, Inc.
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The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the worlds largest suppliers of athletic shoes and apparel, as of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. The company was founded on January 25,1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, the company takes its name from Nike, the Greek goddess of victory. Nike also owned Bauer Hockey between 1995 and 2008, and previously owned Cole Haan and Umbro, in addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of Just Do It, Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, says Davis, I told Tom Brokaw that I was the first. I dont care all the billionaires say. Bill Bowerman made the first pair of shoes for me, in fact, I didnt like the way they felt on my feet. There was no support and they were too tight, but I saw Bowerman make them from the waffle iron, and they were mine. In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000, by 1965 the fledgling company had acquired a full-time employee, and sales had reached $20,000. In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end, BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18,1971, patent and Trademark Office on January 22,1974. In 1976, the company hired John Brown and Partners, based in Seattle, the following year, the agency created the first brand ad for Nike, called There is no finish line, in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U. S. athletic shoe market, together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nikes primary ad agency. Walt Stack was featured in Nikes first Just Do It advertisement, wieden credits the inspiration for the slogan to Lets do it, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its line to encompass many sports
8.
Activism
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Activism consists of efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to make improvements in society. One can also express activism through different forms of art, daily acts of protest such as not buying clothes from a certain clothing company because they exploit workers is another form of activism. One view holds that acknowledging privileges and oppressions on a daily basis ranks as a form of activism, research has begun to explore how activist groups use social media to facilitate civic engagement and collective action. The Online Etymology Dictionary records the English words activism and activist from 1920, Activists can function in roles as public officials, as in judicial activism. Arthur Schlesinger, Jr. introduced the term judicial activism in a January 1946 Fortune magazine article titled The Supreme Court,1947, some activists try to persuade people to change their behavior directly, rather than to persuade governments to change or not to change laws. Other activists try to persuade people to remain the same, in an effort to counter change, the cooperative movement seeks to build new institutions which conform to cooperative principles, and generally does not lobby or protest politically. Activism is not always an action by Activists, every year more than 100 environmental activists are killed, in 2014116 environmental activists were assassinated, in 2015185 activists were killed around this planet. Since the 1990s, the Internet has been a tool used by activists for mobilization and communication of causes, specific platforms like MoveOn. org, founded in 1998, allow individuals to establish petitions and movements for social change. Protesters in Seattle in 1999 used email to organize protests against the WTO Ministerial Conference, throughout the 2000s, protesters continued to use social media platforms to generate interest. The power of Internet Activism came into a lens with the Arab Spring protests. They use different means to political persecution, such as Tor Browser. The activism industry consists of organizations and individuals engaged in activism, Activism is often done full-time, as part of an organizations core business. Many organizations in the industry are either non profit organizations or non-governmental organizations. Most activist organizations do not manufacture goods, the term activism industry has often been used to refer to outsourced fundraising operations. However, activist organizations engage in activities as well. Lobbying, or the influencing of decisions made by government, is another activist tactic, many groups, including law firms, have designated staff assigned specifically for lobbying purposes. In the United States, lobbying is regulated by the federal government, many government systems encourage public support of non-profit organizations by granting various forms of tax relief for donations to charitable organizations. Governments may attempt to deny these benefits to activists by restricting the political activity of tax-exempt organizations, randy Shaw, The Activists Handbook, A Primer for the 1990s and Beyond
9.
Alternative media
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Alternative media are media that differ from established or dominant types of media in terms of their content, production, or distribution. Alternative media take many forms including print, audio, video, alternative media challenge the dominant beliefs and values of a culture and have been described as counter-hegemonic by adherents of Antonio Gramscis theory of cultural hegemony. There are various definitions of alternative media, john Downing, for example, defines radical alternative media as media that express an alternative vision to hegemonic policies, priorities, and perspectives. One way of understanding alternative media is to consider their role in the process of democratic communication, philosopher Jürgen Habermas proposed that a healthy democratic community requires a space where rational debate can take place between engaged citizens. It is essential that the dialogue in this public sphere occurs outside the control of any authority so that citizens can exchange ideas as equals and this translates to the need for free speech and a free press. In Habermass idea of the sphere, participation is open to everyone, all participants are considered equal. However, this fails to note the inherent exclusion of women. The alternative media associated with these spheres are critical in developing the needs and identity of the group. Social movements are a type of collective action and they involve large, sometimes informal, groups or organizations which focus on specific political or social issues and instigate, resist or undo social change. Social movement media is how social movements use media, and oftentimes, due to the nature of social movements, communication is vital to the success of social movements. As a result, social movements often turn to media forms. An example of how the mainstream media problematically covers social movements is the Occupy movement, in comparing the mainstream news coverage of the Occupy movement against coverage from alternative press several trends emerge. First, mainstream media used confusion over the event as the dominant frame while alternative media focused on what the demonstrators were trying to accomplish. Second, the media placed the protesters at fault of any violence while the alternative media focused on the brutality of the police. For more information about social movements, and alternative media, see Social movement theory, Social movements in areas such as human rights, the environmental movement, and civil rights produce alternative media to further their goals, spread awareness, and inspire participation and support. An example of a human rights social movement using alternative media is the group WITNESS and they rely on video recordings using technology such as handheld camcorders and smart phones to capture the worlds attention and viscerally communicate human rights abuses. An example of an environment movement using alternative media is the group Green Peace and it uses direct action, lobbying, and research to achieve its goals, as well as alternative media. They use online tactics such as podcasts and blogs as well as performance art, an example of a civil rights movement group using alternative media was the Student Non-violent Coordinating Committee
10.
Boycott
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The purpose of a boycott is to inflict some economic loss on the target, or to indicate a moral outrage, to try to compel the target to alter an objectionable behavior. Sometimes, a boycott can be a form of consumer activism, when a similar practice is legislated by a national government, it is known as a sanction. As harvests had been poor that year, Lord Erne offered his tenants a ten percent reduction in their rents, in September of that year, protesting tenants demanded a twenty five percent reduction, which Lord Erne refused. Boycott then attempted to evict eleven tenants from the land, while Parnells speech did not refer to land agents or landlords, the tactic was first applied to Boycott when the alarm was raised about the evictions. Despite the short-term economic hardship to those undertaking this action, Boycott soon found himself isolated – his workers stopped work in the fields and stables, local businessmen stopped trading with him, and the local postman refused to deliver mail. The concerted action taken against him meant that Boycott was unable to hire anyone to harvest the crops in his charge, eventually 50 Orangemen from Cavan and Monaghan volunteered to do the work. This protection ended up costing far more than the harvest was worth, after the harvest, the boycott was successfully continued. Within weeks Boycotts name was everywhere, the New York Tribune reporter, James Redpath, first wrote of the boycott in the international press. The Irish author, George Moore, reported, Like a comet the verb boycott appeared and it was used by The Times in November 1880 as a term for organized isolation. According to an account in the book The Fall of Feudalism in Ireland by Michael Davitt, john OMalley of County Mayo to signify ostracism applied to a landlord or agent like Boycott. The Times first reported on November 20,1880, The people of New Pallas have resolved to boycott them, the Daily News wrote on December 13,1880, Already the stoutest-hearted are yielding on every side to the dread of being Boycotted. By January of the year, the word was being used figuratively. She Boycotted London from Kew to Mile End, girlcott is a portmanteau of girl and boycott intended to focus on the rights or actions of women. The term was coined in 1968 by American track star Lacey ONeal during the 1968 Summer Olympics in Mexico City, speaking for black women athletes, she advised that the group would not girlcott the Olympic Games, because female athletes were still focused on being recognized. It also appeared in Time magazine in 1970, and was used by retired tennis player Billie Jean King in reference to Wimbledon. The term girlcott was revived in 2005 by women in Allegheny County, Pennsylvania protesting what they said were sexist, during the 1973 oil crisis, the Arab countries enacted a crude oil embargo against the West. The first Olympic boycott was in the 1956 Summer Olympics with several countries boycotting the games for different reasons, iran also has an informal Olympic boycott against participating against Israel, and Iranian athletes typically bow out or claim injuries when pitted against Israelis. A boycott is typically a one-time affair intended to correct a single wrong. g
11.
Demonstration (protest)
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Actions such as blockades and sit-ins may also be referred to as demonstrations. Demonstrations can be nonviolent or violent, or can begin as nonviolent, sometimes riot police or other forms of law enforcement become involved. In some cases this may be in order to try to prevent the protest from taking place at all, in other cases it may be to prevent clashes between rival groups, or to prevent a demonstration from spreading and turning into a riot. Demonstrations are a form of activism, usually taking the form of a gathering of people in a rally or walking in a march. Thus, the opinion is demonstrated to be significant by gathering in a associated with that opinion. Demonstrations can be used to show a viewpoint regarding a public issue, a demonstration is usually considered more successful if more people participate. There are many types of demonstrations, including a variety of elements and these may include, Marches, in which a parade demonstrate while moving along a set route. Rallies, in which people gather to listen to speakers or musicians, picketing, in which people surround an area. Nudity, in which they protest naked - here the antagonist may give in before the demonstration happens to avoid embarrassment, Demonstrations are sometimes spontaneous gatherings, but are also utilized as a tactical choice by movements. They often form part of a campaign of nonviolent resistance. Demonstrations are usually physical gatherings, but virtual or online demonstrations are certainly possible, topics of demonstrations often deal with political, economic, and social issues. Clashes between demonstrators and counter-demonstrators may turn violent, government-organized demonstrations are demonstrations which are organized by a government. The Islamic Republic of Iran, the Peoples Republic of China, Republic of Cuba, sometimes the date or location chosen for the demonstration is of historical or cultural significance, such as the anniversary of some event that is relevant to the topic of the demonstration. Locations are also chosen because of some relevance to the issue at hand. Protest marches and demonstrations are a nonviolent tactic. They are thus one tactic available to proponents of strategic nonviolence, some demonstrations and protests can turn, at least partially, into riots or mob violence against objects such as automobiles and businesses, bystanders and the police. Police and military authorities often use force or less-lethal weapons, such as tasers, rubber bullets, pepper spray. Sometimes violent situations are caused by the preemptive or offensive use of weapons which can provoke, destabilize
12.
Advertising
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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services, Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, the actual presentation of the message in a medium is referred to as an advertisement or ad. Commercial ads often seek to generate increased consumption of their products or services through branding, on the other hand, ads that intend to elicit an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than a product or service include political parties, interest groups, religious organizations. Non-profit organizations may use free modes of persuasion, such as a service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful, in 2015, the world spent an estimate of US$592.43 billion on advertising. Its projected distribution for 2017 is 40. 4% on TV,33. 3% on digital, internationally, the largest advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP. In Latin, ad vertere means to turn toward, egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii, lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, the tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry of bamboo flutes played to sell candy, advertisement usually takes in the form of calligraphic signboards and inked papers. Fruits and vegetables were sold in the city square from the backs of carts and wagons, the first compilation of such advertisements was gathered in Les Crieries de Paris, a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century advertisements started to appear in newspapers in England. However, false advertising and so-called quack advertisements became a problem, thomas J. Barratt from London has been called the father of modern advertising. Working for the Pears Soap company, Barratt created an advertising campaign for the company products. One of his slogans, Good morning, have you used Pears soap. was famous in its day and into the 20th century. Barratt introduced many of the ideas that lie behind successful advertising
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