Slovenia participated in the Eurovision Song Contest 2010 with the song "Narodnozabavni rock" written by Marino Legovič and Leon Oblak. The song was performed by the bands Ansambel Žlindra and Kalamari. Slovenian broadcaster Radiotelevizija Slovenija organised the national final EMA 2010 in order to select the Slovenian entry for the 2010 contest in Oslo, Norway. 21 entries competed in the national final which consisted of two shows: a semi-final and a final. Fourteen of the entries competed in the semi-final and the top seven entries were selected to advance alongside seven pre-qualified songs based on a public televote. Fourteen entries qualified to compete in the final where "Narodnozabavni rock" performed by Ansambel Žlindra and Kalamari was selected as the winner entirely by a public televote.

The Eurovision Song Contest 2010 was the 55th edition of the Eurovision Song Contest. It took place in Oslo, Norway, following the country's victory at the 2009 contest with the song "Fairytale" by Alexander Rybak. Organised by the European Broadcasting Union (EBU) and host broadcaster Norsk rikskringkasting (NRK), the contest was held at the Telenor Arena, and consisted of two semi-finals on 25 and 27 May, and a final on 29 May 2010, tying with the 1999 edition for the contest hosted the latest. The three live shows were presented by Norwegian television presenters Erik Solbakken and Nadia Hasnaoui and singer Haddy N'jie.