Small Is Beautiful: A Study of Economics As If People Mattered is a collection of essays published in 1973 by German-born British economist E. F. Schumacher. The title "Small Is Beautiful" came from a principle espoused by Schumacher's teacher Leopold Kohr (1909–1994) advancing small, appropriate technologies, policies, and polities as a superior alternative to the mainstream ethos of "bigger is better".
1973 cover
Ernst Friedrich Schumacher was a German-British statistician and economist who is best known for his proposals for human-scale, decentralised and appropriate technologies. He served as Chief Economic Advisor to the British National Coal Board from 1950 to 1970, and founded the Intermediate Technology Development Group in 1966.
Photograph of Schumacher from the cover of Small Is Beautiful, 1973