Omar Jeffery Pineiro, known professionally as Smokepurpp, is an American rapper. He first became known in the SoundCloud rap scene for his 2017 single "Audi", which received platinum certification by the Recording Industry Association of America (RIAA). In March of that year, he signed with Alamo and Interscope Records to release the song and his debut mixtape for which it served as lead single, Deadstar (2017), the following September. It peaked at number 42 on the Billboard 200, while his debut studio album and the mixtape's sequel, Deadstar 2 (2019) narrowly entered the chart. His second album, Florida Jit (2020) failed to chart in any known territory and served as his final album on the label.

SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming services in the world and is available in 190 countries and territories. The service has more than 76 million active monthly users and over 200 million audio tracks as of November 2021. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices. SoundCloud has evolved from a traditional online streaming platform to an entertainment company.