Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history. The Ad Council, the United States Forest Service (USFS), and the National Association of State Foresters (NASF), in partnership with creative agency FCB, employ Smokey Bear to educate the public about the dangers of unplanned human-caused wildfires.
Smokey Bear's debut poster. Art by Albert Staehle.
Tahoe National Forest Fire Engine 731 and crew (temporarily assigned to Lincoln National Forest) at Smokey Bear Vista Point in June 1990. Capitan Gap is the pass located in the distance between the engine and the sign.
The original Smokey Bear, playing in his pool at the National Zoo, sometime during the 1950s.
A campaign hat, sometimes called campaign cover, is a broad-brimmed felt or straw hat, with a high crown, pinched symmetrically at the four corners. The campaign hat is occasionally referred to as a Stetson, derived from its origin in the company's Boss of the Plains model in the late 19th century.
A campaign hat used by the Legion of Frontiersmen, c. 1910s
Photo portrait of Major-General Robert Baden-Powell wearing a campaign hat, 1896
Royal Canadian Mounted Police personnel in ceremonial uniform, which includes a felt campaign hat
New Zealand Army felt campaign hats or "Lemon Squeezers" are adorned with coloured puggarees