Sno*Drift is a rally racing event held in Montmorency County, Michigan, annually, with headquarters in Atlanta, Michigan. The event was the first Rally America National Rally Championship event of the season, and is currently the first American Rally Association National Championship. Sno*Drift is a winter rally, run primarily on snow-covered gravel surface roads, and is held in January or February. Unlike other snow rally events, studded tires cannot be used per Michigan law, which makes Sno*Drift particularly challenging.

Montmorency County is a county located in the U.S. state of Michigan. As of the 2020 census, the population was 9,153, making it the second-least populous county in Michigan's Lower Peninsula, behind its southern neighbor, Oscoda County. The county seat is Atlanta.