Son jarocho is a regional folk musical style of Mexican Son from Veracruz, a Mexican state along the Gulf of Mexico. It evolved over the last two and a half centuries along the coastal portions of southern Tamaulipas state and Veracruz state, hence the term jarocho, a colloquial term for people or things from the port city of Veracruz.

Veracruz, also known as Heroica Veracruz, is a major port city and municipal seat for the surrounding municipality of Veracruz on the Gulf of Mexico and the most populous city in the Mexican state of Veracruz. The city is located along the coast in the central part of the state, 90 km (56 mi) southeast of the state capital Xalapa.