The Southeast Region of Brazil is composed of the states of Espírito Santo, Minas Gerais, Rio de Janeiro and São Paulo. It is the richest region of the country, responsible for approximately 60% of the Brazilian GDP, as São Paulo, Rio de Janeiro, and Minas Gerais are the three richest states of Brazil, the top three Brazilian states in terms of GDP. The Southeast of Brazil also has the highest GDP per capita among all Brazilian regions.

Franca is a municipality in the state of São Paulo, Brazil. The city is located in the northeastern portion of the state, distant 401 km from the state capital, and 676 km from Brasilia. It covers a total area of 605,679 km2 of which 86,92 km2 comprises the urban area. As of the 2021 Census, the city's population was 358,539.