1.
Advertisement film
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A television advertisement is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertisers and marketeers may refer to television commercials as TVCs, Advertising revenue provides a significant portion of the funding for most privately-owned television networks. As of 2016 the vast majority of television advertisements consist of advertising spots. Advertisements of this sort have promoted a variety of goods, services. The effects of television advertising upon the public have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. In many countries, including the United States, television advertisements are considered indispensable for a political campaign. In other countries, such as France, political advertising on television is heavily restricted, while some countries, such as Norway, completely ban political advertisements. The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00, displayed a WNBT test pattern modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase Bulova Watch Time, appeared in the lower quadrant of the test pattern while the second hand swept around the dial for one minute. The first TV ad broadcast in the UK went to air on ITV on September 22,1955, the first TV ad broadcast in Asia appeared on Nippon Television in Tokyo on August 28,1953, advertising Seikosha, it also displayed a clock with the current time. To accomplish the first step means different things in different parts of the world depending on the regulation in place, in the UK for example, clearance must be given by the body Clearcast. Another example is Venezuela where clearance is governed by a body called CNAC, the clearance provides guarantee to the broadcasters that the content of the advertisement meets legal guidelines. Because of this, special extended clearance sometimes applies to food, after the advent of cheap video software and consumer cameras, numerous individuals have offered video production services on the internet. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags that appear in films, television shows, magazines, comics, or literature. These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the phrase, Winston tastes good like a cigarette should. Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired, another example is Wheres the Beef. which grew so popular it was used in the 1984 presidential election by Walter Mondale. Another popular catch-phrase is Ive fallen and I cant get up, Advertising agencies often use humor as a tool in their creative marketing campaigns
2.
Theatre
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The performers may communicate this experience to the audience through combinations of gesture, speech, song, music, and dance. Elements of art, such as painted scenery and stagecraft such as lighting are used to enhance the physicality, presence, the specific place of the performance is also named by the word theatre as derived from the Ancient Greek θέατρον, itself from θεάομαι. Modern theatre, broadly defined, includes performances of plays and musical theatre, there are connections between theatre and the art forms of ballet, opera and various other forms. The city-state of Athens is where western theatre originated, participation in the city-states many festivals—and mandatory attendance at the City Dionysia as an audience member in particular—was an important part of citizenship. The Greeks also developed the concepts of dramatic criticism and theatre architecture, Actors were either amateur or at best semi-professional. The theatre of ancient Greece consisted of three types of drama, tragedy, comedy, and the satyr play, the origins of theatre in ancient Greece, according to Aristotle, the first theoretician of theatre, are to be found in the festivals that honoured Dionysus. The performances were given in semi-circular auditoria cut into hillsides, capable of seating 10, the stage consisted of a dancing floor, dressing room and scene-building area. Since the words were the most important part, good acoustics, the actors wore masks appropriate to the characters they represented, and each might play several parts. Athenian tragedy—the oldest surviving form of tragedy—is a type of dance-drama that formed an important part of the culture of the city-state. Having emerged sometime during the 6th century BCE, it flowered during the 5th century BCE, no tragedies from the 6th century BCE and only 32 of the more than a thousand that were performed in during the 5th century BCE have survived. We have complete texts extant by Aeschylus, Sophocles, and Euripides, the origins of tragedy remain obscure, though by the 5th century BCE it was institution alised in competitions held as part of festivities celebrating Dionysus. As contestants in the City Dionysias competition playwrights were required to present a tetralogy of plays, the performance of tragedies at the City Dionysia may have begun as early as 534 BCE, official records begin from 501 BCE, when the satyr play was introduced. More than 130 years later, the philosopher Aristotle analysed 5th-century Athenian tragedy in the oldest surviving work of dramatic theory—his Poetics, Athenian comedy is conventionally divided into three periods, Old Comedy, Middle Comedy, and New Comedy. Old Comedy survives today largely in the form of the surviving plays of Aristophanes. New Comedy is known primarily from the papyrus fragments of Menander. Aristotle defined comedy as a representation of people that involves some kind of blunder or ugliness that does not cause pain or disaster. In addition to the categories of comedy and tragedy at the City Dionysia, finding its origins in rural, agricultural rituals dedicated to Dionysus, the satyr play eventually found its way to Athens in its most well-known form. Satyrs themselves were tied to the god Dionysus as his loyal companions, often engaging in drunken revelry
3.
Television
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Television or TV is a telecommunication medium used for transmitting moving images in monochrome, or in color, and in two or three dimensions and sound. The term can refer to a set, a television program. Television is a medium for entertainment, education, news, politics, gossip. Television became available in experimental forms in the late 1920s. After World War II, a form of black-and-white TV broadcasting became popular in the United States and Britain, and television sets became commonplace in homes, businesses. During the 1950s, television was the medium for influencing public opinion. In the mid-1960s, color broadcasting was introduced in the US, for many reasons, the storage of television and video programming now occurs on the cloud. At the end of the first decade of the 2000s, digital television transmissions greatly increased in popularity, another development was the move from standard-definition television to high-definition television, which provides a resolution that is substantially higher. HDTV may be transmitted in various formats, 1080p, 1080i, in 2013, 79% of the worlds households owned a television set. Most TV sets sold in the 2000s were flat-panel, mainly LEDs, major manufacturers announced the discontinuation of CRT, DLP, plasma, and even fluorescent-backlit LCDs by the mid-2010s. In the near future, LEDs are gradually expected to be replaced by OLEDs, also, major manufacturers have announced that they will increasingly produce smart TVs in the mid-2010s. Smart TVs with integrated Internet and Web 2.0 functions became the dominant form of television by the late 2010s, Television signals were initially distributed only as terrestrial television using high-powered radio-frequency transmitters to broadcast the signal to individual television receivers. Alternatively television signals are distributed by cable or optical fiber, satellite systems and. Until the early 2000s, these were transmitted as analog signals, a standard television set is composed of multiple internal electronic circuits, including a tuner for receiving and decoding broadcast signals. A visual display device which lacks a tuner is correctly called a video monitor rather than a television, the word television comes from Ancient Greek τῆλε, meaning far, and Latin visio, meaning sight. The Anglicised version of the term is first attested in 1907 and it was. formed in English or borrowed from French télévision. In the 19th century and early 20th century, other. proposals for the name of a technology for sending pictures over distance were telephote. The abbreviation TV is from 1948, the use of the term to mean a television set dates from 1941
4.
Film
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A film, also called a movie, motion picture, theatrical film or photoplay, is a series of still images which, when shown on a screen, creates the illusion of moving images due to the phi phenomenon. This optical illusion causes the audience to perceive continuous motion between separate objects viewed rapidly in succession, the process of filmmaking is both an art and an industry. The word cinema, short for cinematography, is used to refer to the industry of films. Films were originally recorded onto plastic film through a photochemical process, the adoption of CGI-based special effects led to the use of digital intermediates. Most contemporary films are now fully digital through the process of production, distribution. Films recorded in a form traditionally included an analogous optical soundtrack. It runs along a portion of the film exclusively reserved for it and is not projected, Films are cultural artifacts created by specific cultures. They reflect those cultures, and, in turn, affect them, Film is considered to be an important art form, a source of popular entertainment, and a powerful medium for educating—or indoctrinating—citizens. The visual basis of film gives it a power of communication. Some films have become popular worldwide attractions by using dubbing or subtitles to translate the dialog into the language of the viewer, some have criticized the film industrys glorification of violence and its potentially negative treatment of women. The individual images that make up a film are called frames, the perception of motion is due to a psychological effect called phi phenomenon. The name film originates from the fact that film has historically been the medium for recording and displaying motion pictures. Many other terms exist for a motion picture, including picture, picture show, moving picture, photoplay. The most common term in the United States is movie, while in Europe film is preferred. Terms for the field, in general, include the big screen, the screen, the movies, and cinema. In early years, the sheet was sometimes used instead of screen. Preceding film in origin by thousands of years, early plays and dances had elements common to film, scripts, sets, costumes, production, direction, actors, audiences, storyboards, much terminology later used in film theory and criticism apply, such as mise en scène. Owing to the lack of any technology for doing so, the moving images, the magic lantern, probably created by Christiaan Huygens in the 1650s, could be used to project animation, which was achieved by various types of mechanical slides
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Special effect
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Special effects are illusions or visual tricks used in the film, television, theatre, video game, and simulator industries to simulate the imagined events in a story or virtual world. Special effects are divided into the categories of optical effects. Mechanical effects are usually accomplished during the live-action shooting and this includes the use of mechanized props, scenery, scale models, animatronics, pyrotechnics and atmospheric effects, creating physical wind, rain, fog, snow, clouds, etc. Making a car appear to drive by itself and blowing up a building are examples of mechanical effects, mechanical effects are often incorporated into set design and makeup. For example, a set may be built with doors or walls to enhance a fight scene. An optical effect might be used to place actors or sets against a different background, since the 1990s, computer generated imagery has come to the forefront of special effects technologies. It gives filmmakers greater control, and allows many effects to be accomplished safely and convincingly and—as technology improves—at lower costs. As a result, many optical and mechanical effects techniques have been superseded by CGI, in 1857, Oscar Rejlander created the worlds first special effects movie by combining different sections of 30 negatives into a single image. In 1895, Alfred Clark created what is accepted as the first-ever motion picture special effect. While filming a reenactment of the beheading of Mary, Queen of Scots, as the executioner brought the axe above his head, Clark stopped the camera, had all of the actors freeze, and had the person playing Mary step off the set. He placed a Mary dummy in the place, restarted filming. Techniques like these would dominate the production of special effects for a century and it wasnt only the first use of trickery in cinema, it was also the first type of photographic trickery only possible in a motion picture, i. e. the stop trick. Georges Méliès accidentally discovered the same stop trick, according to Méliès, his camera jammed while filming a street scene in Paris. When he screened the film, he found that the trick had caused a truck to turn into a hearse, pedestrians to change direction. Because of his ability to manipulate and transform reality with the cinematograph. From 1910 to 1920, the innovations in special effects were the improvements on the matte shot by Norman Dawn. With the original matte shot, pieces of cardboard were placed to block the exposure of the film, Dawn combined this technique with the glass shot. Rather than using cardboard to block certain areas of the film exposure, from the partially exposed film, a single frame is then projected onto an easel, where the matte is then drawn
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Practical effect
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A practical effect is a special effect produced physically, without computer-generated imagery or other post production techniques. In some contexts, special effect is used as a synonym of practical effect, many of the staples of action movies are practical effects. Gunfire, bullet wounds, rain, wind, fire, non-human characters and creatures produced with make-up, prosthetics, masks, and puppets – in contrast to computer-generated images – are also examples of practical effects. The use of makeup, animatronics, puppetry, or creature suits to create the appearance of living creatures. Miniature effects, which is the use of models which are photographed in a way that they appear full sized. Mechanical effects, such as aerial rigging to simulate flight, stage mounted gimbals to make the ground move, pyrotechnics for the appearance of fire and explosions. Weather effects such as systems to create rain and fog machines to create smoke. Squibs to create the illusion of gunshot wounds, special effects Computer-generated imagery Visual effects Optics
7.
Theatrical property
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A prop, formally known as property, is an object used on stage or on screen by actors during a performance or screen production. In practical terms, a prop is considered to be anything movable or portable on a stage or a set, distinct from the actors, scenery, costumes, consumable food items appearing in the production are also considered props. The earliest known use of the properties in English to refer to stage accessories is in the 1425 CE Morality play. The Oxford English Dictionary finds the first usage of props in 1841, during the Renaissance in Europe, small acting troupes functioned as cooperatives, pooling resources and dividing any income. Many performers provided their own costumes, but special items—stage weapons, furniture or other hand-held devices—were considered company property, some experts however seem to think that the term comes from the idea that stage or screen objects belong to whoever uses them on stage. There is no difference between props in different media, such as theatre, film, or television, bland Wade, a properties director, says, A coffee cup onstage is a coffee cup on television, is a coffee cup on the big screen. He adds, There are definitely different responsibilities and different vocabulary, the term theatrical property originated to describe an object used in a stage play and similar entertainments to further the action. Technically, a prop is any object that gives the scenery, actors, or performance space specific period, place, props in a production originate from off stage unless they have been preset on the stage before the production begins. Props are stored on a prop table backstage near the entrance during production then generally locked in a storage area between performances. The term has readily transferred to television, motion picture and video game production, in recent years, the increasing popularity of movie memorabilia has added new meaning to the term prop, broadening its existence to include a valuable after-life as a prized collectors item. Typically not available until after a premiere, movie props appearing on-screen are called screen-used. However, a prop must read well from the house or on-screen, in some cases, a prop is designed to behave differently from how the real object would, often for the sake of safety. A mop, representing a string mop, but built out of a shape covered with fabric. A prop weapon that reads well but lacks the intentional harmfulness of the real weapon. In the theater, prop weapons are almost always either non-operable replicas, guns fire caps or noisy blanks, swords are dulled, and knives are often made of plastic or rubber. In film production, fully functional weapons are used. Real cartridges with bullets removed are still dangerously charged which has caused several instances when used on stage or film. The safety and proper handling of weapons used as movie props is the premiere responsibility of the prop master
8.
Theatrical scenery
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Theatrical scenery is that which is used as a setting for a theatrical production. The history of theatrical scenery is as old as the theatre itself, what we tend to think of as traditional scenery, i. e. By the Shakespearean era, the painted backdrop or theatrical prop was in evidence. However, this means that todays set designers must be much more careful. Our more modern notion of scenery, which dates back to the 19th century, finds its origins in the spectacle of opera buffa. Its elaborate settings were appropriated by the straight, or dramatic, theatre, through their use in comic operettas, burlesques, pantomimes and the like. Everything came together in the 1980s and 1990s and, continuing to today, until there is no established style of scenic production, modern stagecraft has grown so complex as to require the highly specialized skills of hundreds of artists and craftspeople to mount a single production. The construction of scenery is frequently one of the most time-consuming tasks when preparing for a show. As a result, many theatres have a place for storing scenery so that it can be used for multiple shows, since future shows typically are not known far in advance, theatres will often construct stock scenery that can be easily adapted to fit a variety of shows. Common stock scenery types include, Curtains Flats Platforms Scenery wagons Production sets Scenic design Set construction Scenography
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Scale model
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This enables it to demonstrate some behavior or property of the original object without examining the original object itself. The most familiar scale models represent the appearance of an object in miniature. Scale models are used in fields including engineering, architecture, film making, military command, salesmanship. While each field may use a model for a different purpose, all scale models are based on the same principles. The detail requirements vary depending on the needs of the modeler, in general a scale model must be designed and built primarily considering similitude theory. However, other requirements concerning practical issues must also be considered, similitude is the theory and art of predicting prototype performance from scale model observations. The main requirement of similitude is all dimensionless quantities must be equal for both the model and the prototype under the conditions the modeler desires to make observations. Dimensionless quantities are generally referred to as Pi terms, or π terms, in many fields the π terms are well established. For example, in dynamics, a well known dimensionless number called the Reynolds number comes up frequently in scale model tests with fluid in motion relative to a stationary surface. An example of the Reynolds number and its use in similitude theory satisfaction can be observed in the scale model testing of fluid flow in a horizontal pipe, one method to determine the dimensionless quantities of concern for a given problem is to use dimensional analysis. Practical concerns include the cost to construct the model, available test facilities to condition and observe the model, the availability of certain materials, and even who will build it. Practical requirements are very diverse depending on the purpose of the scale model. As an example, perhaps an aerospace company needs to test a new wing shape, however, if a facility such as this one cant be used, perhaps due to cost constraints, the similitude requirements must be relaxed or the test redesigned to accommodate the limitation. In this case, concessions must be made for reasons to the similitude requirements. An example of this from fluid dynamics is flow of a liquid in a horizontal pipe, possible π terms to consider in this situation are Reynolds number, Weber number, Froude number, and Mach number. For this flow configuration, however, no tension is involved. Also, compression of the fluid is not applicable, so the Mach number can be disregarded, finally, gravity is not responsible for the flow, so the Froude number can also be disregarded. This leaves the modeler with only the Reynolds number to worry about in terms of equating its values for the scale model, in general, scale models can be classified into three classes depending on the degree of similitude satisfaction they exhibit
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