The Sporting News Men's College Basketball Player of the Year is an annual basketball award given to the best men's basketball player in NCAA Division I competition. The award was first given following the 1942–43 season and is presented by The Sporting News, an American–based sports magazine that was established in 1886.

Oscar Palmer Robertson, nicknamed "the Big O", is an American former professional basketball player who played for the Cincinnati Royals and Milwaukee Bucks in the National Basketball Association (NBA). Robertson played point guard and was a 12-time All-Star, 11-time member of the All-NBA Team, and one-time winner of the MVP award in 14 seasons. In 1962, he became the first player in NBA history to average a triple-double for a season. In the 1970–71 NBA season, he was a key player on the team that brought the Bucks their first NBA title. His playing career, especially during high school and college, was plagued by racism.