Sprinkles are small pieces of confectionery used as an often colourful decoration or to add texture to desserts such as brownies, cupcakes, doughnuts or ice cream. The tiny candies are produced in a variety of colors and are generally used as a topping or a decorative element. The Dictionary of American Regional English defines them as "tiny balls or rod-shaped bits of candy used as a topping for ice-cream, cakes and other."

Just Born, Inc., is a family-owned Bethlehem, Pennsylvania-based candy company that manufactures and markets a number of candies, including Goldenberg's Peanut Chews, Hot Tamales, Mike and Ike, Peeps, Teenee Beanee jelly beans, and Zours.