Srirangam Srinivasa Rao, popularly known as Sri Sri, was an Indian poet and lyricist who is known for his works in Telugu literature and films. Noted for his anthology Maha Prasthanam, Sri Sri is a recipient of a National Film Award, a Nandi Award and a Sahitya Akademi Award.

Telugu is a Dravidian language native to the Indian states of Andhra Pradesh and Telangana, where it is also the official language. Spoken by about 96 million people (2022), Telugu is the most widely spoken member of the Dravidian language family, and one of the twenty-two scheduled languages of the Republic of India. It is one of the few languages that has primary official status in more than one Indian state, alongside Hindi and Bengali. Telugu is one of the six languages designated as a classical language by the Government of India. It is the 14th most spoken native language in the world.