Sriti Jha is an Indian television actress. She earned wider recognition with her portrayal of Pragya Arora Mehra in Kumkum Bhagya. In 2022, she participated in the reality shows Fear Factor: Khatron Ke Khiladi 12 and Jhalak Dikhhla Jaa 10.

Kumkum Bhagya is an Indian Hindi-language drama television series produced by Ekta Kapoor under Balaji Telefilms. It premiered on 15 April 2014 on Zee TV and digitally streams on ZEE5. It formerly starred Sriti Jha and Shabir Ahluwalia. Currently, it stars Mugdha Chaphekar, Krishna Kaul, Rachi Sharma and Abrar Qazi. One of the longest running Indian television soap opera, the concept of the show was originally based on Jane Austen's novel Sense and Sensibility.