Standard Chinese is a modern standard form of Mandarin Chinese that was first codified during the republican era (1912‒1949). It is designated as the official language of mainland China and a major language in the United Nations, Singapore, and Taiwan. It is largely based on the Beijing dialect. Standard Chinese is a pluricentric language with local standards in mainland China, Taiwan and Singapore that mainly differ in their lexicon. Hong Kong written Chinese, used for formal written communication in Hong Kong and Macau, is a form of Standard Chinese that is read aloud with the Cantonese reading of characters.
A poster outside a high school in Yangzhou urges people to "Speak Putonghua to welcome guests from all around, use the language of the civilized to give your sincere feelings".
Traditional Chinese characters are a standard set of Chinese character forms used to write Chinese languages. In Taiwan, the set of traditional characters is regulated by the Ministry of Education and standardized in the Standard Form of National Characters. These forms were predominant in written Chinese until the middle of the 20th century, when various countries that use Chinese characters began standardizing simplified sets of characters, often with characters that existed before as well-known variants of the predominant forms.
The east square of Guangzhou railway station in 1991. Traditional characters are prevalent in various brand logos, including 健力宝; 'Jianlibao Group', 飄柔; 'Rejoice', and 广东万家乐; 'Guangdong Macro'. Only 海飞丝; 'Head & Shoulders' is using simplified characters in their wordmark.