The Standard Motor Company Limited was a motor vehicle manufacturer, founded in Coventry, England, in 1903 by Reginald Walter Maudslay. For many years, it manufactured Ferguson TE20 tractors powered by its Vanguard engine. All Standard's tractor assets were sold to Massey Ferguson in 1959. Standard purchased Triumph in 1945 and in 1959 officially changed its name to Standard-Triumph International and began to put the Triumph brand name on all its products. A new subsidiary took the name The Standard Motor Company Limited and took over the manufacture of the group's products.

Coventry is a cathedral city and metropolitan borough in the West Midlands county, in England, on the River Sherbourne. Coventry had been a large settlement for centuries. Founded in the early Middle Ages, its city status was formally recognised in a charter of 1345. The city is governed by Coventry City Council.