Star Trek: The Experience was an attraction that opened in January 1998 at the Las Vegas Hilton in Las Vegas, Nevada, United States, based on the Star Trek entertainment franchise. The pavilion underwent a major renovation in 2004 to add the Borg Invasion 4-D attraction, allowing guests to encounter the Borg. Star Trek: The Experience was operated by entertainment management company Cedar Fair after its June 2006 purchase of Paramount Parks from the CBS Corporation. It closed in September 2008 and was scheduled to reopen in the Neonopolis Mall on May 8, 2009, in time for the premiere of the film Star Trek. The opening was then pushed back to 2010, and then in 2011 it was announced that Cedar Fair had lost the license.

Star Trek is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and became a worldwide pop-culture phenomenon. Since its creation, the franchise has expanded into various films, television series, video games, novels, and comic books, and it has become one of the most recognizable and highest-grossing media franchises of all time.