Starburst is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original.

Taffy is a type of candy invented in the United States, made by stretching and/or pulling a sticky mass of a soft candy base, made of boiled sugar, butter, vegetable oil, flavorings, and colorings, until it becomes aerated, resulting in a light, fluffy and chewy candy. When this process is complete, the taffy is rolled, cut into small pieces and wrapped in wax paper to keep it soft. It is usually pastel-colored and fruit-flavored, but other flavors are common as well, including molasses and the "classic" (unflavored) taffy.