"Start It Up" is the pilot episode of the American television series Shake It Up, a female buddy-show with a dance concept, starring Bella Thorne and Zendaya. As the series' opening episode, it introduces the main characters in the series, and follows Rocky and CeCe as they try out for "Shake It Up Chicago", after being encouraged by Deuce and Ty. Also in this episode, Flynn tries to avenge CeCe and Rocky for his breakfast.

Shake It Up is an American sitcom that originally aired on Disney Channel from November 7, 2010, to November 10, 2013. Created by Chris Thompson and starring Bella Thorne and Zendaya, the show follows the adventures of CeCe Jones and Rocky Blue (Zendaya) as they star as background dancers on a local show, Shake It Up Chicago. It also chronicles their misadventures on and off-set and their troubles and rising social status at school. Davis Cleveland, Roshon Fegan, Adam Irigoyen, Kenton Duty, and Caroline Sunshine play other main characters in the series. The show's original concept was for Disney to create a female buddy comedy with a dance aspect.