1.
Bregenz
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Bregenz is the capital of Vorarlberg, the westernmost federal state of Austria. The city is located on the shores of Lake Constance. The city is situated on a falling in a series of terraces to the lake at the foot of Pfänder mountain. It is a junction of the roads from the Rhine valley to the German Alpine foothills. It is especially famous for the summer music festival Bregenzer Festspiele as well as the dance festival Bregenzer Spring. The first settlements date from 1500 BC, celtic tribe named Brigantii is mentioned by Strabo as a sub-tribe in these region of the Alps. In the 5th century BC, the Celts settled at Brigantion, after battles in 15 BC, the Romans conquered Brigantion and the city became a Roman camp. It was conferred the status of a municipality around 50 AD and was the seat of the Roman admiralty for Lake Constance, in 259/60 Brigantium was destroyed by the Alemanni, a Germanic people who settled in the area in around 450. From 610 to 612 St. Columbanus and Saint Gall worked as missionaries in Bregenz, from 917 the castle served as a residence of the Udalrichinger, who called themselves Counts of Bregenz. The house died out around 1150, the son of the first Ulrich was Saint Gebhard, born in 947. In around 1170 Hugo of Tübingen founded a settlement, enlarged in the 13th and 14th century. Bregenz was under Bavarian rule from 1805 to 1814, from 1842 to 1850, the harbour on Lake Constance was built. In 1883 and from 1889–1891 the harbour was enlarged, and Austrian ship service was set up in 1884, rail communication has existed since 1872 and since 1884 across the Arlberg massif. Since then, the town has extended to the surrounding countryside, since 1726, Bregenz has been the main seat of Austrian administration in Vorarlberg. Rieden-Vorkloster and Fluh were incorporated into Bregenz in 1919 and in 1946, the town was bombarded in 1945, and 72 houses were destroyed. Landmarks buildings of Bregenz include Martins Tower, St. Gallus Church, the Art House, the Post Office Building, a well known meeting point for local philosophers, politicians, writers and musicians. Upper town, old hall, the Martinsturm is considered the landmark of Bregenz, Gothic parish church of St. Gall. District of Vorkloster, Maria Hilf parish church and Cistercian monastery of Mehrerau, on the Gebhardsberg rock, remains of the fortress of Hohenbregenz
2.
Austrians
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Austrians are a Germanic ethnic group and nation, native to Austria that share a common Austrian culture, Austrian descent and Austrian history. The English term Austrians was applied to the population of Habsburg Austria from the 17th or 18th century, subsequently, during the 19th century, it referred to the citizens of the Empire of Austria, and from 1867 until 1918 to the citizens of Cisleithania. In the closest sense, the term Austria originally referred to the historical March of Austria, historically, Austrians were regarded as ethnic Germans and viewed themselves as such. Austria was part of the Holy Roman Empire and the German Confederation until the Austro-Prussian war in 1866 which resulted in Prussia expelling Austria from the Confederation, thus, when Germany was founded as a nation-state in 1871, Austria was not a part of it. In 1867, Austria was reformed into the Austro-Hungarian Empire, the First Austrian Republic was founded in 1919. The Third Reich annexed Austria with the Anschluss in 1938, today, majority of Austrians do not identify as German. Austrians may be described either as a nationality or as a homogeneous Germanic ethnic group, the English word Austrian is a derivative of the proper name Austria, which is a latinization of Österreich, the German name for Austria. This word is derived from Ostarrîchi, which first appears in 996 and this, in turn, is probably a translation of the Latin Marcha Orientalis, which means eastern borderland. It was a margraviate of the Duchy of Bavaria, ruled by the House of Babenberg from AD976, during the 12th century, the Marcha Orientalis under the Babenbergs became independent of Bavaria. What is today known as Lower Austria corresponds to the Marcha Orientalis, the territory of what is today Austria in the Roman era was divided into Raetia, Noricum and Pannonia. Noricum was a Celtic kingdom, while the Pannonii were of Illyrian stock, the Raetians were an ancient alpine people probably akin to the Etruscans. During the Migration period, these territories were settled by the Bavarians and other Germanic groups in the west, in the 8th century, the former territories of Raetia and Noricum fell under Carolingian rule, and were divided into the duchies of Swabia, Bavaria and Carinthia. Pannonia until the end of the 8th century was part of the Avar Khaganate, the East March during the 9th century was the boundary region separating East Francia from the Avars and the Magyars. The site of Vienna had been settled since Celtic times, the various populations of these territories were not unified under the single name of Austrians before the early modern period. The term Austrian in these times was used for identifying subjects of the Domus Austriae, although not formally a united state, the lands ruled by the Habsburgs would sometimes be known by the name Austria. In reality they remained a disparate range of states, most of which were part of the complex network of states that was the Holy Roman Empire. However, the half of the 18th century saw an increasingly centralised state begin to develop under the regency of Maria Theresa of Austria. After the French Revolution and the rise of Napoleon, the emperor Franz II formally founded the Austrian Empire in 1804 and these non-Hungarian lands were not officially called the Austrian Empire
3.
University of Applied Arts Vienna
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The University of Applied Arts Vienna is an institution of higher education in Vienna, the capital of Austria. It has had university status since 1970, the predecessor of the Angewandte was founded in 1867 as the k. k. It was closely associated with the Österreichischen Museums für Kunst und Industrie and it was the first school of its kind on the continent. In 1941 it became an institution of higher education, in 1970 it was awarded the title of a university and in 1998 the school was renamed the Universität für angewandte Künste. Today its faculty includes many distinguished artists and teachers, such as Judith Eisler, Erwin Wurm, Hartmut Esslinger, Greg Lynn, Wolf D Prix, the university has currently c.1,800 students and c.340 faculty. The students come from 49 different countries to study in the 29 disciplines of the school and they form their creative ideas in 56 different languages. The outcome of their processes is made public in 200 exhibitions a year, Applied arts live art and technology as symbiosis. Applied arts live art and society in interaction, Applied arts live art as an experimental approach towards science
4.
Vienna
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Vienna is the capital and largest city of Austria and one of the nine states of Austria. Vienna is Austrias primary city, with a population of about 1.8 million, and its cultural, economic and it is the 7th-largest city by population within city limits in the European Union. Today, it has the second largest number of German speakers after Berlin, Vienna is host to many major international organizations, including the United Nations and OPEC. The city is located in the part of Austria and is close to the borders of the Czech Republic, Slovakia. These regions work together in a European Centrope border region, along with nearby Bratislava, Vienna forms a metropolitan region with 3 million inhabitants. In 2001, the city centre was designated a UNESCO World Heritage Site, apart from being regarded as the City of Music because of its musical legacy, Vienna is also said to be The City of Dreams because it was home to the worlds first psycho-analyst – Sigmund Freud. The citys roots lie in early Celtic and Roman settlements that transformed into a Medieval and Baroque city and it is well known for having played an essential role as a leading European music centre, from the great age of Viennese Classicism through the early part of the 20th century. The historic centre of Vienna is rich in architectural ensembles, including Baroque castles and gardens, Vienna is known for its high quality of life. In a 2005 study of 127 world cities, the Economist Intelligence Unit ranked the city first for the worlds most liveable cities, between 2011 and 2015, Vienna was ranked second, behind Melbourne, Australia. Monocles 2015 Quality of Life Survey ranked Vienna second on a list of the top 25 cities in the world to make a base within, the UN-Habitat has classified Vienna as being the most prosperous city in the world in 2012/2013. Vienna regularly hosts urban planning conferences and is used as a case study by urban planners. Between 2005 and 2010, Vienna was the worlds number-one destination for international congresses and it attracts over 3.7 million tourists a year. The English name Vienna is borrowed from the homonymous Italian version of the name or the French Vienne. The etymology of the name is still subject to scholarly dispute. Some claim that the name comes from Vedunia, meaning forest stream, which produced the Old High German Uuenia. A variant of this Celtic name could be preserved in the Czech and Slovak names of the city, the name of the city in Hungarian, Serbo-Croatian and Ottoman Turkish has a different, probably Slavonic origin, and originally referred to an Avar fort in the area. Slovene-speakers call the city Dunaj, which in other Central European Slavic languages means the Danube River, evidence has been found of continuous habitation since 500 BC, when the site of Vienna on the Danube River was settled by the Celts. In 15 BC, the Romans fortified the city they called Vindobona to guard the empire against Germanic tribes to the north
5.
Pratt Institute
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It originated in 1887 with programs primarily in engineering, architecture, and fine arts. U. S. News & World Report lists Pratt as one of the top 20 colleges in the Regional Universities North category. Princeton Review recognizes Pratt as being one of the best colleges in the northeast, Pratt Institute was founded in 1887 by American industrialist Charles Pratt, who was a successful businessman and oil tycoon and was one of the wealthiest men in the history of Brooklyn. In 1867 Pratt established Charles Pratt and Company, in 1874 Pratt’s companies were purchased by John D. Rockefeller and became part of his Standard Oil trust while Pratt continued to run the companies himself. Pratt, an advocate of education, wanted to provide the opportunity for working men and women to better their lives through education, even though Pratt never had the opportunity to go to college himself, he wanted to create an affordable college accessible to the working class. In 1884 Pratt began purchasing parcels of land in his affluent home town of Clinton Hill for the intention of opening a school, the school would end up being built only two blocks from Charles Pratt’s residence on Clinton Avenue. From his fortunes with Astral Oil and Charles Pratt and Company, in May 1887 the New York State Legislature granted Charles Pratt a charter to open the school, on October 17,1887, the Institute opened to 12 students in the Main Hall. Tuition was $4 per class per term, the college was one of the first in the country open to all people, regardless of class, color, and gender. In the early years, the Institute’s mission was to offer education to those who never had it offered to them before, Pratt sought to teach people skills that would allow them to be successful and work their way up the economic ladder. Specifically, many programs were tailored for the growing need to train workers in the changing economy with training in design. Early programs sought to teach students a variety of such as architectural engineering, mechanics, dressmaking. Graduates of the school were taught to become engineers, mechanics, drawing, whether freehand, mechanical, or architectural, thought of as being a universal language, united such diverse programs and thus all programs in the school had a strong foundation in drawing. In addition, the curriculum at the Institute was to be complemented by a large Liberal Arts curriculum. Students studied subjects such as history, mathematics, physics, and literature in order to understand the world in which they will be working in. Six months after inception the school had an enrollment of nearly 600 students, by the first anniversary of the school there were 1,000 students in attendance. In five years time the school had nearly 4,000 students, in 1888 Scientific American said of the school that “it is undoubtedly the most important enterprise of its kind in this country, if not in the world”. Andrew Carnegie even visited Pratt for inspiration and used the school as a model in developing Carnegie Technical Schools, now Carnegie Mellon University. As public interest grew in the school and demand increased the school began adding new programs including the Pratt High School, Library School, Music Department, and Department of Commerce
6.
New York City
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The City of New York, often called New York City or simply New York, is the most populous city in the United States. With an estimated 2015 population of 8,550,405 distributed over an area of about 302.6 square miles. Located at the tip of the state of New York. Home to the headquarters of the United Nations, New York is an important center for international diplomacy and has described as the cultural and financial capital of the world. Situated on one of the worlds largest natural harbors, New York City consists of five boroughs, the five boroughs – Brooklyn, Queens, Manhattan, The Bronx, and Staten Island – were consolidated into a single city in 1898. In 2013, the MSA produced a gross metropolitan product of nearly US$1.39 trillion, in 2012, the CSA generated a GMP of over US$1.55 trillion. NYCs MSA and CSA GDP are higher than all but 11 and 12 countries, New York City traces its origin to its 1624 founding in Lower Manhattan as a trading post by colonists of the Dutch Republic and was named New Amsterdam in 1626. The city and its surroundings came under English control in 1664 and were renamed New York after King Charles II of England granted the lands to his brother, New York served as the capital of the United States from 1785 until 1790. It has been the countrys largest city since 1790, the Statue of Liberty greeted millions of immigrants as they came to the Americas by ship in the late 19th and early 20th centuries and is a symbol of the United States and its democracy. In the 21st century, New York has emerged as a node of creativity and entrepreneurship, social tolerance. Several sources have ranked New York the most photographed city in the world, the names of many of the citys bridges, tapered skyscrapers, and parks are known around the world. Manhattans real estate market is among the most expensive in the world, Manhattans Chinatown incorporates the highest concentration of Chinese people in the Western Hemisphere, with multiple signature Chinatowns developing across the city. Providing continuous 24/7 service, the New York City Subway is one of the most extensive metro systems worldwide, with 472 stations in operation. Over 120 colleges and universities are located in New York City, including Columbia University, New York University, and Rockefeller University, during the Wisconsinan glaciation, the New York City region was situated at the edge of a large ice sheet over 1,000 feet in depth. The ice sheet scraped away large amounts of soil, leaving the bedrock that serves as the foundation for much of New York City today. Later on, movement of the ice sheet would contribute to the separation of what are now Long Island and Staten Island. The first documented visit by a European was in 1524 by Giovanni da Verrazzano, a Florentine explorer in the service of the French crown and he claimed the area for France and named it Nouvelle Angoulême. Heavy ice kept him from further exploration, and he returned to Spain in August and he proceeded to sail up what the Dutch would name the North River, named first by Hudson as the Mauritius after Maurice, Prince of Orange
7.
Graphic design
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Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions, common uses of graphic design include corporate design, editorial design, wayfinding or environmental design, advertising, web design, communication design, product packaging and signage. The term graphic design was coined by William Addison Dwiggins in 1922, however, graphic design-like activities span human existence, from the caves of Lascaux, to Romes Trajans Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction, the bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary. This was the first known road sign announcing the name of the governor of a state or mayor of the city, the Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B. C. found on the Rosetta Stone. During the Dark Ages, from 500 AD to 1450 AD, monks created elaborate and they share many elements, theories, principles, practices, languages and sometimes the same benefactor or client. In advertising, the objective is the sale of goods. In graphic design, the essence is to order to information, form to ideas, expression. Graphic design in the United States began with Benjamin Franklin who used his newspaper The Pennsylvania Gazette, to master the art of publicity to promote his own books and his invention is still sold today and is known as the Franklin stove. American advertising initially imitated British newspapers and magazines, advertisements were printed in scrambled type and uneven lines that made it difficult to read. Franklin better organized this by adding 14-point type for the first line of the advertisement, although later shortened and centered it, Franklin added illustrations, something that London printers had not attempted. Franklin was the first to utilize logos, which were early symbols that announced such services as opticians by displaying golden spectacles, Franklin taught advertisers that the use of detail was important in marketing their products. Some advertisements ran for 10-20 lines, including color, names, varieties, during the Tang Dynasty wood blocks were cut to print on textiles and later to reproduce Buddhist texts. A Buddhist scripture printed in 868 is the earliest known printed book, beginning in the 11th century, longer scrolls and books were produced using movable type printing, making books widely available during the Song dynasty. During the 17th-18th century movable type was used for handbills or trade cards which were printed from wood or copper engravings and these documents announced a business and its location. English painter William Hogarth used his skill in engraving was one of the first to design for business trade, in Mainz Germany, in 1448, Johann Gutenberg introduced movable type using a new metal alloy for use in a printing press and opened a new era of commerce. Previously, most advertising was word of mouth, in France and England, for example, criers announced products for sale just as ancient Romans had done
8.
Film
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A film, also called a movie, motion picture, theatrical film or photoplay, is a series of still images which, when shown on a screen, creates the illusion of moving images due to the phi phenomenon. This optical illusion causes the audience to perceive continuous motion between separate objects viewed rapidly in succession, the process of filmmaking is both an art and an industry. The word cinema, short for cinematography, is used to refer to the industry of films. Films were originally recorded onto plastic film through a photochemical process, the adoption of CGI-based special effects led to the use of digital intermediates. Most contemporary films are now fully digital through the process of production, distribution. Films recorded in a form traditionally included an analogous optical soundtrack. It runs along a portion of the film exclusively reserved for it and is not projected, Films are cultural artifacts created by specific cultures. They reflect those cultures, and, in turn, affect them, Film is considered to be an important art form, a source of popular entertainment, and a powerful medium for educating—or indoctrinating—citizens. The visual basis of film gives it a power of communication. Some films have become popular worldwide attractions by using dubbing or subtitles to translate the dialog into the language of the viewer, some have criticized the film industrys glorification of violence and its potentially negative treatment of women. The individual images that make up a film are called frames, the perception of motion is due to a psychological effect called phi phenomenon. The name film originates from the fact that film has historically been the medium for recording and displaying motion pictures. Many other terms exist for a motion picture, including picture, picture show, moving picture, photoplay. The most common term in the United States is movie, while in Europe film is preferred. Terms for the field, in general, include the big screen, the screen, the movies, and cinema. In early years, the sheet was sometimes used instead of screen. Preceding film in origin by thousands of years, early plays and dances had elements common to film, scripts, sets, costumes, production, direction, actors, audiences, storyboards, much terminology later used in film theory and criticism apply, such as mise en scène. Owing to the lack of any technology for doing so, the moving images, the magic lantern, probably created by Christiaan Huygens in the 1650s, could be used to project animation, which was achieved by various types of mechanical slides
9.
Graphic designer
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A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and they are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the job is to present information in a way that is both accessible and memorable. A degree or certificate from a trade school is usually considered essential for a graphic design position. After a career history has been established, though, the designers experience. A portfolio, which is the method for demonstrating these qualifications, is usually required to be shown at job interviews. One can obtain an AAS, BA, BFA, BCA, degree programs available vary depending upon the institution, although typical U. S. graphic design jobs require at least some form of degree. Current graphic designer jobs demand proficiency in one or more graphic design software programs, a common software package used in the graphic design industry is Adobe Creative Cloud. This software package contains the three main programs used by designers, which are Photoshop, Illustrator and InDesign. Photoshop, InDesign, and Illustrator are the standard applications for many graphic design positions. Another example of a software package is CorelDraw Graphics Suite. Outside the graphic design industry, many people use Microsoft Word or Microsoft Publisher to create a layout or design, however, depending on the job at hand, most designers create the layout in either InDesign, CorelDRAW or QuarkXPress. Specifically, the designer will type or import the text in the program, also importing the graphics. There are a couple of reasons a designer builds a layout in this fashion, as a result, the file size can become very large, depending upon the photos and graphics used in it. By using a program and linking these graphics and images. When the designer is ready to go to press, s/he will either create a press-ready PDF, or use the Package function in InDesign, InDesign, CorelDRAW, or QuarkXPress make it possible to work with large multiple page layouts, such as catalogs and booklets. A web designer should understand how to work with XML, HTML, a print designer should understand the processes involved in printing to be able to produce press-ready artwork. Designers should be able to solve visual communication problems or challenges, in doing so, the designer must identify the communications issue, gather and analyze information related to the issue, and generate potential approaches aimed at solving the problem
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