Sterling Burton Marlin is an American retired professional stock car racing driver. He last competed in the JEGS/CRA All-Stars Tour. He formerly competed in the NASCAR Cup Series, winning the Daytona 500 in 1994 and 1995. He is the son of late NASCAR driver Coo Coo Marlin. He is married to Paula and has a daughter, Sutherlin, a son, Steadman, a former NASCAR Xfinity Series driver, and a grandson Stirlin who races for Sterling in Sterling’s No. 114 Super Late Model. Marlin is a member of the NASCAR 75 Greatest Driver’s List.

The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, when the series began leasing its naming rights to the R. J. Reynolds Tobacco Company, it was referred to as the NASCAR Winston Cup Series (1971–2003). A similar deal was made with Nextel in 2003, and it became the NASCAR Nextel Cup Series (2004–2007). Sprint acquired Nextel in 2005, and in 2008 the series was renamed the NASCAR Sprint Cup Series (2008–2016). In December 2016, it was announced that Monster Energy would become the new title sponsor, and the series was renamed the Monster Energy NASCAR Cup Series (2017–2019). In 2019, NASCAR rejected Monster's offer to extend the naming rights deal beyond the end of the season. NASCAR subsequently announced its move to a new tiered sponsorship model beginning with the 2020 season similar to other U.S. based professional sports leagues, where it was simply known as the NASCAR Cup Series, with the sponsors of the series being called Premier Partners. The four Premier Partners are Busch Beer, Coca-Cola, GEICO, and Xfinity.