The Sticky & Sweet Tour was the eighth concert tour by American singer Madonna, to promote her eleventh studio album, Hard Candy (2008). It was Madonna's first major venture under a new ten-year 360 deal with Live Nation. Following a series of promotional appearances in support of Hard Candy, the tour was announced in May 2008, with concerts in Europe and North America; additionally, it marked the singer's first dates in Latin America in fifteen years. The first part of the tour began on August 23, 2008, at the Millennium Stadium in Cardiff, Wales, and ended on December 21 at the Morumbi Stadium in São Paulo, Brazil. Afterwards, it was announced that Madonna had decided to resume the tour in the summer of 2009, with twenty-seven more concerts, mostly in European markets she had either never played in or visited in several years; the 2009 extension started on July 4 at the O2 Arena in London, England, and concluded on September 2 at the Hayarkon Park in Tel Aviv, Israel. Though initially planned, the tour did not visit Australia and East Asia due to financial problems and the financial recession. The show was described as a "rock driven dancetastic journey" and, like previous tours by the singer, was divided into different thematic acts: Pimp, Old School, Gypsy, and Rave.
Madonna performing during the BBC Radio 1's Big Weekend, two months before kicking off the Sticky & Sweet Tour.
Madonna performing "She's Not Me" during the concert's second act, Old School.
On his review of the tour, Jon Pareles from The New York Times compared the concert to a work out, deeming it "aerobic, not erotic". The image shows Madonna jumping rope during the performance of "Into the Groove".
The performance of "Human Nature", which had Madonna playing electric guitar, was negatively received by The Province's Stuart Derdeyn, who panned it as "brutal" and criticized her "terrible" vocals.
Hard Candy (Madonna album)
Hard Candy is the eleventh studio album by American singer and songwriter Madonna. Released by Warner Bros. Records on April 19, 2008, it was her last album for the company after a 25-year history. Madonna began working on Hard Candy in early 2007, and collaborated with Justin Timberlake, Timbaland, the Neptunes, and Nate "Danja" Hills to produce a dance-pop album incorporating hip hop, electropop, disco, electro, funk, and R&B.
Madonna performing the album's opening track, "Candy Shop", during The MDNA Tour
Madonna wanted to portray herself as the Black Madonna for the cover art, but rejected the idea.
Madonna and her dancers opening the Hard Candy Promo Tour with a performance of "Candy Shop"
Madonna performing Hard Candy's lead single, "4 Minutes", during the Sticky & Sweet Tour