Steve Borden, better known by the ring name Sting, is an American retired professional wrestler. Borden is known for his time spent as the face of two American professional wrestling promotions: World Championship Wrestling (WCW) from 1988 to 2001 and Total Nonstop Action Wrestling (TNA) from 2006 to 2014. Although the World Wrestling Federation purchased WCW in 2001, Borden did not sign with them at the time. Prior to WCW, he wrestled for the National Wrestling Alliance's (NWA) Jim Crockett Promotions (JCP)—which became WCW in 1988—the Universal Wrestling Federation (UWF), and the Continental Wrestling Association (CWA). He last performed in All Elite Wrestling (AEW) from 2020 to 2024 before retiring. Borden wore face-paint throughout his career, and in 1996, changed from the multi-colored paint of his "Surfer" persona to the monochromatic paint of the "Crow" gimmick; he also incorporated elements of The Joker in the later part of his time in TNA.
Sting in 2023
Sting, c. 1988
Sting places career-long rival Ric Flair in signature submission hold the Scorpion Deathlock
Sting (right) drastically changed his appearance in 1996 after the formation of the New World Order which included Kevin Nash (left).
A ring name is a type of stage name used by an athlete such as a professional wrestler, mixed martial artist, or boxer whose real name is considered unattractive, dull, difficult to pronounce or spell, amusing for the wrong reasons, or projecting the wrong image. Since the advent of the Internet, it is relatively easy to discover a fighter's real name.
English boxer Nicky Cook with his ring name Cookie on the trunks