Stodir is a majority family-owned investment company located in Reykjavík, Iceland. The company was founded on July 20, 1973, under the name Flugleiðir. It was formed as a holding company for Loftleiðir and Air Iceland.
Icelandair Boeing 757-200
Loftleiðir HF, internationally known as Icelandic Airlines or Loftleiðir Icelandic, was a private Icelandic airline headquartered on the grounds of Reykjavík Airport in Reykjavík, which operated mostly trans-atlantic flights linking Europe and America, pioneering the low-cost flight business strategy on these routes.
An Icelandic Airlines advertisement from May 1973, in New York's historic Fifth Avenue.
A Loftleiðir Douglas DC-8-63CF at Luxembourg-Findel International Airport