Strike It Lucky is a British television game show that ran from 29 October 1986 to 23 August 1999, originally produced by Thames Television for ITV, and presented by the British comedian Michael Barrymore. It was based on the American game show Strike It Rich that aired in 1986.

Thames Television, commonly simplified to just Thames, was a franchise holder for a region of the British ITV television network serving London and surrounding areas from 30 July 1968 until the night of 31 December 1992. Thames Television broadcast from 09:25 Monday morning to 17:15 Friday afternoon at which time it would hand over to London Weekend Television (LWT).