Sub Pop is a record label founded in 1986 by Bruce Pavitt and Jonathan Poneman. Sub Pop achieved fame in the early 1990s for signing Seattle bands such as Nirvana, Soundgarden, and Mudhoney, central players in the grunge movement. They are often credited with helping popularize grunge music. The label's roster includes Fleet Foxes, Tad, Beach House, The Postal Service, Sleater-Kinney, Flight of the Conchords, Foals, Blitzen Trapper, Father John Misty, clipping., Shabazz Palaces, Weyes Blood, Guerilla Toss, Bully, Low, METZ, Rolling Blackouts Coastal Fever, Kiwi Jr., TV Priest and The Shins. In 1995, the owners of Sub Pop sold a 49% stake of the label to the Warner Music Group.

Nirvana was an American rock band formed in Aberdeen, Washington, in 1987. Founded by lead singer and guitarist Kurt Cobain and bassist Krist Novoselic, the band went through a succession of drummers, most notably Chad Channing, before recruiting Dave Grohl in 1990. Nirvana's success popularized alternative rock, and they were often referenced as the figurehead band of Generation X. Despite a short mainstream career spanning only three years, their music maintains a popular following and continues to influence modern rock culture.